2. Group Members
IRFAN UR REHMAN FA17-BBA-069
FAHAD MASOOD FA17-BBA-003
WASIF EHSAN FA17-BBA-177
TAUQEER AHMAD FA17-BBA-167
SAAD IBRAHIM SP17-BBA-091
ALI SHAN HAMEED FA17-BBA-187
5. Introduction
• In this business plan, we have started a project of opening a new boys
hostel near our university.
• The aim of this business will be to provide residential facility to students as
well as to working individuals who came across their city to find a better
place with standard services to stay.
• It will provide individuals an accommodation for months or year plan as
per their requirement.
6. Introduction
• The hostel will be started in a four-story building on rent consisting of total
50 rooms i.e., 10 rooms on each floor.
• We will offer our customers with all the necessities and unique facilities at
very reasonable rates.
7. Need Analysis
The need for opening the new hostel with unique services was identified as following: -
1) Increasing number of students per year according to the enrolment of new sessions in
university.
2) Students facing difficulty in finding a hostel with best facilities and that meet their
budget as well.
3) There was not any official boys’ hostel of COMSATS University, so students had to find
a nearby place and a private hostel.
8. Mission Statement
• Our goal is to provide standard accommodation services for students
and working individual in a secure, and good social environment.
9. Hostel Location
• The location that we have selected for our hostel is near to COMSATS
University and some other institutes as well.
• The location address of Royal Boys Hostel is: Hostel City (Royal
Avenue) Lane no. 10 Park Road, Islamabad.
• The main advantage of this location is that it is a totally secured area and
as it is near to the educational institutes so students will feel easy to go to
their institution by walking any time without any hustle.
10. Services
Our hostel will be providing following unique services that will differentiate us from other
hostels in that area: -
Spacious, Airy and Well-Furnished Rooms.
Convenient Location (on main street of Hostel City).
3-times quality mess.
Reasonable Rent rates (11,000 per month with concession for needy ones)
24/7 Fast Speed Internet (Nayatel).
Energy Back-up system (UPS & Generator)
11. Services
Monthly laundry facility.
TV lounge.
Sports Room (Table Tennis, Snooker, Carrom board, Ludo, Chess etc.)
Separate Group Study Room.
Secure and safe environment.
12. Services
Special rooms for faculty and staff members of institutions.
Filtered water cooler at every floor of hostel.
Parking facility for students outside the hostel.
13. Sources of Funding
• To start our business, we manage to collect 4 lac rupees by the contribution
of combined six partners (60,000/= from everyone).
• By using this amount, we able to cover some of the initial cost to start
business and rest we able to manage by investors.
• These costs include: Hostel’s Building Advance Rent, first month’s utility
expenses and some repairs & maintenance cost etc.
19. Total Staff Members
• The total staff will be atleast 10-15 members that will be the Managers,
Administration and the working labor.
• It includes: 5 members of management team, warden, cook, 2 sweepers,
security guard, laundry man, etc.
20. Management Team
• Our business is based on partnership and as the nature of business describe,
that it is difficult for one person to invest and manage all the affairs alone.
• There will be total 5 managers in overall management team that will
supervise the work of their subordinates.
• The management team of our hostel comprises of a Head Manager and
under head manager there will be three main department managers i.e.,
Marketing Manager, Financial Manager, Operational Manager.
21. Management’s Team Education
The management’s team education are as follows and they will be assigned tasks
according to their specialized fields: -
• IRFAN UR REHMAN – BBA (Specialization in HR)
• FAHAD MASOOD – BBA (Specialization in Finance)
• WASIF EHSAN – BBA (Specialization in Marketing)
• SAAD IBRAHIM – BBA (Specialization in Finance)
• TAUQEER AHMAD – BBA (Specialization in Marketing)
22. Head Manager
• The head manager of our business will be Irfan ur Rehman, who will hold
the major authority of our business like signing the cheques, making the
strategic goals etc.
• The head manager will also supervise tasks of the departmental managers.
• For helping head manager in the tasks, there will also be an Assistant Head
Manager whose responsibility will be in the hands of Saad Ibrahim.
23. Financial Manager
• The responsibility of financial manager will be headed by Fahad Masood.
• His tasks will be reviewing all the financial activities, allotting the yearly
budget by managing the available resources, establishing key financial
strategies to enhance business profitability, generating financial reports
related to budgets, account payables, income statements, account
receivables and managing expenses and all activities relating to this.
24. Marketing Manager
• The marketing manager of our hostel will be Tauqeer Ahmad.
• His responsibility will be managing all the advertising and promoting
tasks of hostel.
• Moreover he will look into implementation strategy, planning different
events, Supporting Sales, and analysing marketing data and statistics.
25. Operational Manager
• The duty of operational manager will be performed by Wasif Ehsan.
• He will perform the roles of administration, communication, computer,
conflict resolution, creating relationships, customer service, decision
making, fairness, leadership, orientation, problem solving, recruiting,
reference checking, teamwork.
26. Timings of Hostel
• There will be specified opening and closing timings of hostel so that a
discipline and routine should be maintained.
• The hostel hours of operation will be open for whole week. The office
timings will be from 08am to 10PM.
• The hostel entrance door will be open 24 hours and after that it will be
closed for security purposes.
28. Target Market
• Our target market/customers are mainly the students of COMSATS
University.
• Along with these we are also targeting students from other universities,
colleges, and institutions as well.
• Moreover, we are also targeting the staff and faculty members of all these
institutions.
29. Competitors
• In area of hostel city, there are several other hostels as well that are main
competitor for us especially those who are providing the services like us.
• So, at the beginning, our new hostel will be a challenge for us among other
competitors. But we can take their weakness of limited seats as an
opportunity to attract new session students as much as we can.
30. Pricing
The rate of room’s rent that we have designed are according to the budget of
students.
• Single seater room will be charged 14,000 Rs. Per month along with mess and
other facilities.
• Two-seater room will be cost Rs. 11000 per month.
• Three-seater with Rs. 9000 per month including mess and other services.
31. Promotion
Our promotion channels through which we will advertise our business will be:
Distributing pamphlets and brochures outside university.
Banners.
Through Social media (Facebook, Instagram, and website).
Word of mouth.
32. Product Positioning
The product positioning of our hostel will consist of core building blocks
that explains our service’s unique value. It includes the following key
elements:
• Core Values: Our Hostel's core service value is to provide a comfortable
hostel residency with unique facilities especially for bachelor who have
problems to live alone in strange places from where they do not feel
familiar, and a lot of security issues concerns related to staying alone far
from home
33. Market Category
• The market category of our business is referred as hostel/residential
industrial category. We have targeted the students of COMSATS University
and of other educational institutions around this university and other area
of 5km radius.
34. Competitive Advantage
We offer quality service at a very affordable price and we also consider the
environmental elements which will suit our potential customers.
We can build our own robust Strategic Alliance by making strong and reliable relation
with different institutes associated with our location area.
We can also secure the most important channels and can position our customers to be
satisfied. More importantly we will be gain expertise by participating in that business.
35. Financial Plan
The financial plan of our hostel consists of establishing financial
reports such as Balance Sheet, Income Statement and Break-even
Analysis. These reports will show the overall financial analysis of
hostel.
36. Balance Sheet
• The balance sheet of Royal Boys Hostel will show a snapshot, representing
the state of a company's finances (what it owns and owes) as of the date of
publication.
• It will show the current and fixed assets of our business
• Moreover, It will also represent liabilities i.e., the payable amounts owned
by our business.
37. Balance Sheet
ASSETS AMOUNT PKR
Curre nt Asse ts
Cash & Cash Equivalents 700000
Recievables 300000
other 50000
Total Curre nt Asse ts 1050000
Non-Curre nt Asse ts
Infrastructure, property, plant and equipment 200000
Investment 600000
other 100000
Total Non Curre nt Asse ts 300000
Total Assets 1950000
LIABILITIES
Curre nt Liabilitie s
Payables 500000
Provisions 600000
Total Curre nt Liabilitie s 1100000
Non-Curre nt Liabilitie s
Payables 200000
Total Non Curre nt Liabilitie s 200000
Total Liabilities 1300000
Net Assets 650000
Owne r's Equity
Accumulated Surplus 350000
Revaluation reserves 300000
Total Equity 650000
Royal Boys Hostel
Statement of Financial position as at june 30th 2020
38. Income Statement
• Expenses (Fixed and Variable)
Fixed Cost Expense
Expenses Rates
Building Rent 30000
Cook Salary 13000
TV Cable fee 300
Sweeper Salary 7000
Internet 3000
Depreciation 10937
Warden 18000
Utility 20000
Total 102237
Variable Cost Expense
Expenses Rates
Groceries 3500
Advertising 2800
Water Fee 3000
Other Misc. 7000
Total 16300
39. Income Statement
• For estimating the exact amount of income, we have assumed the values of
revenue that we will be going to achieve.
• Net Income = Estimated Sales Revenue - Total Expenses (Fixed & Variable)
= 138,000 – 118,537
Net Income = 19,463
• Here, the sales revenue was estimated if we able to book 10 two-seater and 2
single-seater rooms.