If you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed.
2. Know Your Bottom Line
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The first step to work out is what you want your
website and internet marketing to achieve. You
need to consider carefully your aim, your goals
and how you are going to measure success.
3. Know Your Cost vs. Value
How can you justify the
costs of your project? It’s
simple math really. This
is where you as a
business owner stops to
do some research. What
have you spent in the last
year on your marketing
and advertising?
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4. Identify A Solid Track Record
Ask the agency for some performance data,
client testimonials and a case study or two
demonstrating their approach and how they
measure results.
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6. Recognize Content Is Your Problem
Use your content to help your customers.
Content is everything from your written copy to
your images and videos and more.
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7. Know what you want to achieve,
be realistic
What are some goals you can reach?
• Generate more leads
• Increase online sales
• Improve product or brand awareness
• Be “in touch” with your customer base
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8. Know your strategy
Ask your agency to explain their approach in
great detail. Make sure the strategy is able to
reach your goals in step one.
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9. Maintain The Quality Of Your
Investment
After launch of your new site, a good
agency will maintain a healthy
relationship with you.
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Original Source: https://pressenter.com/choosing-a-web-design-agency/