Being agile is an inherent trait of all start-ups. With a small cross-functional team that are close to their customers they can; implement new ideas quickly, scale rapidly, challenge industry leaders and increasingly come out victorious. In our digital world, it is no longer the big fish that eats the small fish, it is the fast fish that eat the slow. Join Jamie as he explains how adopting the 7 Principles of Business Agility can enable larger and slower organisations to make the shift towards a ‘more agile’ operating model that can help you keep up with the competition.

1. Business Agility
Is The Modern Competitive Advantage
2020

2. © VisionLed Consulting. All Rights Reserved.
Presenter
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Jamie Donoghue
Director and Principal Consultant
MBA, PGDip Digital Business, Agile Certified Product Manager and Product Owner,
Business Agility Coach, CGEIT, CISA, CISM, COBIT, CRISC, DevOps Ambassador,
ITIL Expert, Lean Change Facilitator, Lean IT, Lean Kanban, LeSS Practitioner,
MSP, P3O, PMP, PRINCE2, ScrumMaster, Service Automation Framework
❖ Jamie, a dual citizen of the UK and NZ is a co-founder of VisionLed, and the
Lead Developer of the https://businessagility.works framework.
❖ He is an active Management Consultant and Trainer in partnership with the
National University of Singapore and local partners across Asia Pacific.
❖ Jamie specialises in multiple business domains including:
➢ Agile Product Management
➢ Business Agility
➢ Digital Service Management
➢ Governance, Risk and Compliance
➢ High-Velocity IT, and
➢ Portfolio, Programme and Project Management (PPM)
linkedin.com/in/donoghuej/
jamie@visionled.co
+65 9880 1227

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© VisionLed Consulting. All Rights Reserved.
• Modern Competitive Advantage
• Multi-Speed Operating Model
• Principles of Business Agility
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© VisionLed Consulting. All Rights Reserved. 4
• Modern Competitive Advantage
• Multi-Speed Operating Model
• Principles of Business Agility

5. In the new world, it is not the big fish which eats the small fish
It’s the fast fish that eats the slow fish

6. 1 © VisionLed Consulting. All Rights Reserved.
Mark Englehart Evans, Head of Experience Strategy in the DBS Transformation Group
DBS Bank (2009)
Modern Competitive Advantage 6
“The joke at the time was that DBS stood for
damn bloody slow”
https://www.designsingapore.org/stories/using-design-to-focus-on-serving-customers-helped-dbs-become-the-best-bank-
in-the-world.html

7. Business Agility Principles

8. 1 © VisionLed Consulting. All Rights Reserved.
Mark Englehart Evans, Head of Experience Strategy in the DBS Transformation Group
DBS Bank (2020)
Modern Competitive Advantage 8
DBS saved customers 250 million hours and had an
immediate and significant effect on customers.
https://www.designsingapore.org/stories/using-design-to-focus-on-serving-customers-helped-dbs-become-the-best-bank-
in-the-world.html
https://www.businesstimes.com.sg/companies-markets/dbs-named-best-bank-globally-for-third-consecutive-year
DBS named best bank globally for
third consecutive year

9. 1 © VisionLed Consulting. All Rights Reserved.
ING Transformation (2010 – 2015)
Modern Competitive Advantage 9
https://youtu.be/TaV-d7eKWFcWatch This Agile Way of Working at ING
Made to move to Business Agility (BizDevOps) after implementing Agile, then DevOps within IT

10. 1 © VisionLed Consulting. All Rights Reserved.
ING Transformation (2010 – 2015)
Modern Competitive Advantage 10
Business Agility Principles

11. 1 © VisionLed Consulting. All Rights Reserved.
ING Transformation (2010 – 2015)
Modern Competitive Advantage 11
https://www.ing.com/Newsroom/News/
ING-named-Global-Bank-of-the-Year.htm

12. 1 © VisionLed Consulting. All Rights Reserved.
• Two competing companies release 12 new product features per year
– Company A (3 features per quarter)
– Company B (1 feature per month)
A Learning Organisation
Modern Competitive Advantage 12
Question
Which company has a
competitive advantage and why?

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© VisionLed Consulting. All Rights Reserved. 13
• Modern Competitive Advantage
• Multi-Speed Operating Model
• Principles of Business Agility

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How agile do we need to be?
Multi-Speed Operating Model 14
Fast
Fish
PredictabilityAgility
Slow
Fish
Increased # of centralised controls
Centralised Decision-making
Strategies, Policies, Plans
Annual Budgets
Best-Practice Frameworks
Functional Hierarchies
Segregation of Duties
Decentralised Decision-making
Visual Canvases
Rolling-wave Budgets
Agile Techniques
Cross-functional Teams
Self-Organising

15. 2 © VisionLed Consulting. All Rights Reserved.
What’s Our Goal?
Multi-Speed Operating Model 15
Sustainably
• Financial Performance
• Market Share
• Resilience
• Environmental Impact
Maximise customer value quickly, consistently and sustainably
Consistently
• Throughput
• Quality
• Service Levels
• Regulations
Quickly / Speed
• How much is the customer
willing to pay?
• Will it save us money?
• How fast is the competition?
https://businessagility.works

16. 2 © VisionLed Consulting. All Rights Reserved.
No One-Size Fits All
Multi-Speed Operating Model 16
Our Product/Service Operating Model is optimised for…
Fast
Fish
PredictabilityAgility
Website
Service
Online
Banking
Service
Mortgage
Lending
Service
HR
Service
Core
Banking
Service
Slow
Fish

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• Modern Competitive Advantage
• Multi-Speed Operating Model
• Principles of Business Agility

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7 Principles of Business Agility (Fast Fish)
Principles of Business Agility 18
Fast
Fish
Slow
Fish
Empower People 1 Power at the Top
Build Autonomous Teams 2 Functional Siloes
Simplify Process 3 Standard Processes (complex)
Be Data Driven 4 Boss Decides
Deliver Quickly and Iterate 5 Comprehensive Planning
Tightly Manage WIP 6 Push Work Onto Teams
Create a Culture of Continuous
Improvement
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No Time For Innovation
(and processes don’t allow)

19. 3 © VisionLed Consulting. All Rights Reserved.
Create a Business Agility Centre of Excellence (COE)
Principles of Business Agility 19
Reusable
Assets
Online CoP
Agile Case
Studies
Sharing
Adaptive
Techniques
Doing
Agile Roadmaps
Agile Coaching
Agile Practices
Agile Principles
Interactive
Training
Learning

20. Summary
© VisionLed Consulting. All Rights Reserved.
1. Organisations adopting agile operating models are able to
deliver customer value faster than their competition (and
sometimes win awards)
2. There is no one-size (agile) operating model
3. An operating model must be based around a specific goal
i.e. how quickly?, consistently?, sustainably?
4. The 7 Principles of Business Agility enable leaders to
design and implement agile operating models
5. You can’t do it alone… create a Centre of Excellence to
drive the Principles of Business Agility throughout the
organisation
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21. Business Agility Bootcamp
(2 days)
https://www.iss.nus.edu.sg/executive-education/course/detail/nicf-business-agility-bootcamp/digital-strategy-leadership

22. Disclaimer: This material that follows is a presentation of general background information about SingTel’s activities current at the date of the presentation. The information contained in this document is intended only for use during the presentation and should not be disseminated or distributed to parties outside the presentation. It is
information given in summary form and does not purport to be complete. It is not to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any particular investor. This material should be considered with professional advice when deciding if an
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