2. Founded: 2002
IPO: 2007
Joined HPE: 2015
HPE’s Intelligent Edge Business Unit
Intelligent Edge Networking for
the Mobile, Cloud, and IoT Era
“Customer First, Customer Last”
Dedicated Sales and Support
Innovation Pioneers
Leader in Wired and
Wireless Networking
Innovation Hubs
Santa Clara, CA -HQ, Portland,
Canada, China, Costa Rica, India
3. IOT CAN ENRICH THE DIGITAL LANDSCAPE
TO IMPROVE QUALITY OF LIFE AND
BUSINESS EFFICIENCY.
5. First Season Levi’s® Stadium Case Study
“Thanks to VenueNext’s deployment, Levi’s Stadium realized $2M in combined revenue upside and cost savings, on top of the
priceless 360 degree data that we now have on over 203,000 fans. As we enter the 2015 season, VenueNext has already
empowered us to save another $500,000 in costs as we shift entirely to digital ticketing.”
-Paraag Marathe, President, San Francisco 49ers
6. Don’t know who
is in the building
The venue owner's current pain points:
Lack of data on guest
behavior/preferences
7. John Smith
E L I T E M E M B E R S T A T U S
7 8 3 A V A I L A B L E P O I N T S
U P G R A D E E L I G I B L E
VenueNext Platform + Aruba + Meridian offerings can solve
this problem by accessing unprecedented real-time data
8. EASY TO CONSUME, DEVELOPER
READY INFRASTRUCTURE
INNOVATION AT THE SPEED OF THE ECOSYSTEM – NOT A SINGLE VENDOR
Aruba infrastructure:
Wi-Fi, BLE, Wired, WAN
Aruba Mobile First Platform
x
Micro-location
services
Cloud
networking
Location
analytics
Policy
management
Network
management
Network
controls
IT services
Business and user facing applications
9. 9
Bandwidth and a great wifi experience is key
Smartphone is the center of user life.
Without Bandwidth Smartphone is a brick in your
pocket
10. 10
Location Analytics via ARUBA Wi-Fi
Anonymized real-time Wi-Fi
data on Aruba Analytics
Location Engine (ALE)
Aruba WLAN
Business
intelligence systems
Client device info
tagged with x/y location,
zone, RSSI values
3rd party analytics partners
15. 15
BLE Location Hardware
Beacons + Sensors + APs
Aruba Beacons
Blue dot directions
and notifications
based on real-time
position
Aruba AP w/
integrated Beacon
Communicates with Aruba
Beacons and Meridian Platform
USB Beacons
Used for location +
notifications +
Management
21. 21
Mobile App
Wisdom
Kezar
Canopy
VENUENEXT CANOPY
Manage Content and the Venue Ecosystem during Events
Canopy
Control for Event Day
Operation
• REAL-TIME CONTROL OF THE
VENUE SYSTEMS
• PUBLISHING TO THE MOBILE APP
• F&B DEMAND MANAGEMENT
• SMART NOTIFICATIONS
22. 22
Mobile App
Canopy
Wisdom
Kezar
Many Use Cases at Venues
• PARKING PASS & TICKET SCANNING
• CONNECTED TO
REAL-TIME DATA DASHBOARD
• BATTERY POWERED, WIFI ENABLED
• ACCESS CONTROL IN CLUBS AND
EVENTS OUTSIDE OF VENUE
Kezar
KEZAR
Enhanced Access Control
28. App Powered Employee Concierge
New Campus App
Find My Friend
Improved Location Accuracy
Aruba Beacon AppMaker
29. Gain Space and Network Utilization Insights
Measure Facility Utilization
Proactively Measure Network
Service Health
ALEAruba Central
30. Aruba BLE-
enabled APs
and Sensors
Meridian Apps
Asset tracking
Indoor Maps
White Label mobile app
Tags and Beacon Management
Location and app analytics
Blue dot wayfinding
Push and Zone campaigns
App
Development
Ecosystem
Via SDK
BLE-enabled
Aruba Tags
Asset
Management
Software
Business
Analytics
Software
Access Points Now Become Asset
Tracking Network
Aruba Tags
Config App
Meridian
Platform