Presentation by Ms Silva Thom for 2nd Product Community of Practice

1. 2nd Community of Practice Forum
6th April 2018

2. Founded in 2011
Launch in March 2012
~1.500 employees
10+ million unique visits weekly
20+ million app downloads

3. 3
SINGAPORE
PHILIPPINES
INDONESIA
MALAYSIA
BRUNEI
HONG KONG
TAIWAN
MACAU

4. 4
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5. 5
Regional Fulfillment Center
in KL
Up to 100.000 packages per day
Delivery fleet up to 400 riders
2 additional warehouses in Manila
und Jakarta

6. Product Management
at ZALORA

8. UX Designer
UI Designer
Associate Director PM
+ Web Exp PM
App Exp PM
Senior Ops PM
Internal SystemsUX Team
Analytics PM
Senior Buying Ops PM
Marketplace PMOps PM
Logistics PM
CS/CX PM
Payments PM
Director Product Management

9. Delivering a product...

10. The hard skills...

11. The soft skills...
Curiosity
Comfortable with ambiguity
Excellent Communication
Managing upwards
Team first

12. The hiring process....
1. Cultural Fit
2. Soft skills
3. Hard skills

13. … how about a Computer
Science degree?
It depends.

14. The Product Manager
in the Tech Organization

15. ...all of the responsibility,
but none of the power.

17. Figuring out what to work on...

18. The Product Manager
and the Business

19. The bridge between Tech and Business...

20. The 3 Superpowers of a PM
Communication Powers
Documentation Powers
The Power of Data
https://www.mindtheproduct.com/2017/01/three-super-powers-of-a-product-manager/

21. Release Notes...

22. More from the PM toolkit...
Stakeholder meetings
Handbooks
Templates to report issues

23. The Roadmap
Source: https://www.prodpad.com/blog/how-to-build-a-product-roadmap-everyone-understands/

24. silvia.thom@zalora.com
linkedin.com/silviathom/