A Pragmatic Guide to Design Thinking (Matthias Langholz Product Stream)

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Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.

A PRAGMATIC
GUIDE TO
DESIGN
THINKING
MATTHIASLANGHOLZ
@mattlangholz

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHAT IS INNOVATION?
Printing press The Internet
Innovation is causing change
in a meaningful way

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
OVERVIEW OF THE TALK
1. Why apply Design Thinking?
2.How we apply it
3.How you can start with it tomorrow

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Design Thinking is
USER CENTERED
WHY DESIGN THINKING?
Causing meaningful change
affects people

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Make Test Fail & learn
Design Thinking is
EXPERIMENT & ITERATE
Flexible strategies
are needed in a fast changing world

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Design Thinking is
COLLABORATION
Future challengesdemand
holistic solutions
People
Business Tech

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY
DESIGN THINKING

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
THE DESIGN & CO-INNOVATION CENTER

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY
DESIGN THINKING
USER CENTRICITY

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE ENGAGE WITH USERS
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
USER RESEARCH
Interviews Observe users in
their environment
Inspiration from
the unexpected

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
VALIDATION
Test with
users
“You are not like
SAP, I like you”
Fail and learn
early

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY
DESIGN THINKING
EXPERIMENT & ITERATE

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY
DESIGN THINKING
COLLABORATION & SPACE

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN
START TOMORROW

© 2015 SAP SE or an SAP affiliate company. All rights reserved.© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
User
Centricity

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH USER-CENTRICITY
GET OUT OF
YOUR OFFICE!
Observe
Ask
Learn
Who are you
designing for?
Share and
discuss insights

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Experiment
& Iterate
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH EXPERIMENT & ITERATE
Get your ideas
out of your
head
Embrace failureShow your ideas
to others

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Collaboration
& Space
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH COLLABORATION & SPACE
Don‘t think in
hierarchies
Think in a
broader
context
Space
matters

© 2015 SAP SE or an SAP affiliate company. All rights reserved.
MATTHIAS LANGHOLZ
matthias.langholz@sap.com
@mattlangholz
experience.sap.com/designservices
@sap_designs

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Michael Labate, Intellias. EDI in the DNA: Why Equity, Diversity and Inclusio...

Michael Labate, Intellias. EDI in the DNA: Why Equity, Diversity and Inclusio...

Beth Anne “Katzbe” Katz is an award winning mental health advocate and product manager at Microsoft, having worked on Windows, Microsoft Teams, and now, PowerPoint. Outside of work, Beth Anne founded Katzbe Fights Depression, an organization using content creation to combat the mental health stigma. Beth Anne has won awards for her work from the National Alliance on Mental Illness (NAMI) and the Society of Women Engineer. In 2021, Beth Anne was named one of the 100 most influential women in Silicon Valley by the Silicon Valley Business Journal. Speech Overview: Mental health is becoming an increasingly critical topic in the workplace, but oftentimes employees don’t know how to navigate mental health needs at work and employers don’t know how to support employees’ mental health. This interactive workshop teaches participants how to self-monitor their mental health state, walks them through creating an individualized mental health action plan in preparation for times of decreased health, and informs employers on how they can create a supportive mental health environment that allows employees to thrive.

Beth Anne Katz, Microsoft. How to Product Manage Your Mental Health

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Colleen’s worked with B2B, B2C, and platform products over the last 15 years, including the last 5+ at Airbnb, and has a unique understanding of what is necessary to launch products that resonate with users, and of how to bring those products to market quickly. Colleen also teaches and coaches at both General Assembly and UC Berkeley Executive Education, and is passionate about helping teams use strong product development methodology!

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Vasyl has been working as an IT project manager, IT and operational consultant for 14 years. His specialization includes design, maintenance and optimization of the software process architecture, as well as process implementation monitoring and control. He has spent seven years in the Ukrainian IT-integrator “Incom” and then three years as an internal consultant in Luxoft. From April 2015 he started to participate in Ukrainian reforms as a volunteer by joining the team of the Ministry of Economic Development and Trade. On November 14th, Vasyl started to work at Prozorro as a CEO. During these almost four years, he managed to reinvent a state enterprise as a sustainable IT company. Prozorro completed system migration from Amazon to Ukrainian data storage, integrated with several government registers, implemented new procurement procedures, developed the first state-owned marketplace Prozorro Market and launched the Bug Bounty program.

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Godard Abel is CEO of G2.com, Inc, a business software review website, which he co-founded in 2012. Previously Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded and as CEO built BigMachines into a leading software-as-a-service provider which was acquired by Oracle in 2013. Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was named to the Tech 50 list by Crain’s Business Chicago in September 2014 and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute. Speech Overview: Based on unique insights gained from g2.com software marketplace, exploring trends in the global software industry and how software innovators can overcome the crisis of customer trust.

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Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Today, Branch is the mobile growth platform of choice for over 50,000 apps and 2 billion monthly users around the world, and one of Silicon Valley’s fastest-growing Unicorns. Mada currently leads marketing for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, and photographing Branch events. Mada regularly speaks about mobile growth at top global tech events, including Web Summit and SaaStr, and she is the host for the How I Grew This podcast series and an instructor for a Growth Strategies course at Stanford Continuing Studies. Awards: 2016 Linkedin’s Next Wave – 150 top professionals in 15 industries all under 35 2019 Marketers That Matter – Winner in the Building Brand B2B category Top Women Entrepreneurs In Cloud Innovation 2019 Winner Speech Overview: The mobile growth trends you need to know about in 2021 – 2020 have changed our world – from COVID to big platform changes when it comes to mobile technology you have to stay ahead of the curve. This talk explores the mobile marketing landscape and the key trends you need to know.

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Julia Petryk is the Head of PR at MacPaw, a globally acclaimed developer from Ukraine. Julia has 10+ years’ experience in digital marketing and online communications. She currently oversees the MacPaw’s global PR strategy, leads a team of PR practitioners, and maintains the company’s online presence in Western media. Julia is a mentor for tech startups and an author of her own online course “Product PR”.

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Yaroslav has been working in IT industry since 2008, delivering more than 50 projects in different domains across the globe. In the last few years, he’s been cooperating with high profile clients to provide guidance and support on their organizations’ journey to digital transformation. He worked with the biggest retailers in North America and tech giants such as Cisco, Dell, Suse, and Canonical. His most significant recent project is Data Science Platform (ML) developed in collaboration with Dell, Canonical, SUSE, and Intel (officially announced on February 2020). Today, he is a head of the IT Advisory Group at the Intellias Technology Office. Speech Overview: We will discuss the reasons why Kubernetes won’t change a lot outside the infrastructure providers’ world and why it’s not the best option for you. Why is it more important to understand the concept behind this platform rather than use Kubernetes itself? How Kubernetes managed to become the platform for computation, while OpenStack didn’t? What other alternatives might work better for you? When to use and not to use Kubernetes?

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Kostiantyn Bokhan, a technical lead at N-IX, focuses on data science projects. He leads data science projects in several areas: Computer vision, NLP, and signal processing as well as consults clients regarding digital transformations with AI. When free, he conducts research in the deep machine learning area. Kostiantyn has been an associate professor and faculty member of several universities since 2002. His research focuses on machine learning, deep learning, signal, and image processing. He received a PhD degree in network and telecommunications systems with research in digital signal processing in 2013. He has served on the scientific committees and review boards of several conferences. Speech Overview: Applying machine learning to make business applications and services intelligent is more than just training models and serving them. It requires implementing end-to-end and continuously repeatable cycles of training, testing, deploying, monitoring, and operating the models. Continuous delivery for machine learning (CD4ML) is a technique that enables reliable end-to-end cycles of development, deploying, and monitoring machine learning models. There are a lot of tools and frameworks that can be used to implement CD4ML. One of them is Kubeflow. Our experience of using Kubeflow for implementing CD4ML for the manufacturing area based on Azure Kubernetes service will be described in this speech.

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1. A PRAGMATIC GUIDE TO DESIGN THINKING MATTHIASLANGHOLZ @mattlangholz

2. © 2015 SAP SE or an SAP affiliate company. All rights reserved. WHAT IS INNOVATION? Printing press The Internet Innovation is causing change in a meaningful way

3. © 2015 SAP SE or an SAP affiliate company. All rights reserved. OVERVIEW OF THE TALK 1. Why apply Design Thinking? 2.How we apply it 3.How you can start with it tomorrow

4. © 2015 SAP SE or an SAP affiliate company. All rights reserved. Design Thinking is USER CENTERED WHY DESIGN THINKING? Causing meaningful change affects people

5. © 2015 SAP SE or an SAP affiliate company. All rights reserved. WHY DESIGN THINKING? Make Test Fail & learn Design Thinking is EXPERIMENT & ITERATE Flexible strategies are needed in a fast changing world

6. © 2015 SAP SE or an SAP affiliate company. All rights reserved. WHY DESIGN THINKING? Design Thinking is COLLABORATION Future challengesdemand holistic solutions People Business Tech

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10. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE ENGAGE WITH USERS © 2015 SAP SE or an SAP affiliate company. All rights reserved.

11. © 2015 SAP SE or an SAP affiliate company. All rights reserved. USER RESEARCH Interviews Observe users in their environment Inspiration from the unexpected

12. © 2015 SAP SE or an SAP affiliate company. All rights reserved. VALIDATION Test with users “You are not like SAP, I like you” Fail and learn early

13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING EXPERIMENT & ITERATE

14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE © 2015 SAP SE or an SAP affiliate company. All rights reserved.

15. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE

16. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING COLLABORATION & SPACE

17. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE © 2015 SAP SE or an SAP affiliate company. All rights reserved.

18. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE © 2015 SAP SE or an SAP affiliate company. All rights reserved.

19. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE © 2015 SAP SE or an SAP affiliate company. All rights reserved.

20. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START TOMORROW

21. © 2015 SAP SE or an SAP affiliate company. All rights reserved.© 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START TOMORROW WITH User Centricity

22. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START WITH USER-CENTRICITY GET OUT OF YOUR OFFICE! Observe Ask Learn Who are you designing for? Share and discuss insights

23. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START TOMORROW WITH Experiment & Iterate © 2015 SAP SE or an SAP affiliate company. All rights reserved.

24. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START WITH EXPERIMENT & ITERATE Get your ideas out of your head Embrace failureShow your ideas to others

25. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START TOMORROW WITH Collaboration & Space © 2015 SAP SE or an SAP affiliate company. All rights reserved.

26. © 2015 SAP SE or an SAP affiliate company. All rights reserved. HOW YOU CAN START WITH COLLABORATION & SPACE Don‘t think in hierarchies Think in a broader context Space matters

27. © 2015 SAP SE or an SAP affiliate company. All rights reserved. MATTHIAS LANGHOLZ matthias.langholz@sap.com @mattlangholz experience.sap.com/designservices @sap_designs