Godard Abel is CEO of G2.com, Inc, a business software review website, which he co-founded in 2012. Previously Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded and as CEO built BigMachines into a leading software-as-a-service provider which was acquired by Oracle in 2013. Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was named to the Tech 50 list by Crain’s Business Chicago in September 2014 and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.
Speech Overview:
Based on unique insights gained from g2.com software marketplace, exploring trends in the global software industry and how software innovators can overcome the crisis of customer trust.
4. CONFIDENTIAL
Influencing millions with
the world’s most trusted
SaaS marketplace
5+ Million buyers visiting each month
1+ Million trusted customer reviews
100,000+ B2B tech products/services
$100M funding from LinkedIn, Accel, IVP
$300k+ donated via G2 Gives
2016 2017 2018 2019 2020
5. CONFIDENTIAL
1. Dropbox
2. SurveyMonkey
3. Atlassian
4. HubSpot
5. Microsoft
6. Asana
7. Concur
8. Mailchimp
9. Zoom
10. Canva
11. Shopify
12. ActiveCampaign
Best Software Companies
See the complete list at g2.com/best
9. 90+ Apps 20%
growth YoY
*Source: Number of SaaS apps used by companies with
50-1000 employees using G2 Track SaaS management
Number of Cloud Apps
Enterprises Use is Rising ~10% p.a.
SaaS & Cloud Apps Essential
Across All Teams & Departments
Source: Netskope
Number Apps Used
by Small and Mid-Sized*
Category
Average # Per
Enterprise
Marketing
HR
Collaboration
Customer Relationships
Management
Finance/Accounting
Business Intelligence & Data
Analytics
Development Tools
Cloud Storage
23. Is gaining a prospect’s trust getting
more or less difficult?
75%
More Difficult
Is your job in sales or marketing
getting more or less hard?
65%
More Hard
30. WEBSITE WHITE PAPERS VIDEOS TESTIMONIALS EMAILS
PROFILES LEARNING REVIEWS PEER REFERENCES ABM3rd
Party
Engagement
Leads
Then
Now
31. CONFIDENTIALCONFIDENTIAL
“We want all employees thinking
about delivering happiness to our
customers. We recommend every
employee goes to G2 to look at
customer feedback.”
Eric Yuan, Founder & CEO of Zoom
28,277 reviews
32. Udi Ledergor
CMO, Gong
Margaret Arakawa
CMO, Outreach
Bobby Patrick
CMO, UiPath
Raises $305M
@ $2.2B
100,000 Users
Raises $289M
@ $1.3B
100,000 Users
Raises $225M
@ $10.2B
200,000 Users
33. “The Value of Keeping the Right Customers”, Amy Gallo, Harvard Business Review, 2014
34. Capture reviews, video reviews and
more across clouds and regions
1
Use G2 content including reviews and
reports across social channels to
marketing campaigns
2
Integrate G2 buyer intent data and
real-time scoring, into propensity to
buy, trigger outreach and integrate
leads in real-time.
3
learn.g2.com/b2b-software-marketing-playbook-for-covid-19