Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.

1. The Time of Makers
How to get out of Digital World and сreate Physical Product

2. Digital World is saturated
with smart people

3. People prefer to buy physical
objects than digital products

4. Digital+Physical Objects =
Internet of Things

5. Crowdfunding phenomenon
works for physical objects

6. Building blocks are getting
easier every single day

7. e-Logistics and e-Commerce

8. LaMetric TIME
smart clock for home and business

10. Third most funded consumer electronics
product in the Design category in Europe

11. 1.Think Different
• Smartphones, tablets are limited
• Internet of Things brings new physical
experiences
• Not only wearables and 3D printers
• Seek for niches where there are no big guys yet

12. Personal and communal experience

13. 2.Hardware product should
be “sexy”
• Customer learning curve is long
• Beauty helps to adopt technology
• Cross the chasm smoothly
• Iterate with industrial design

14. LaMetric prototype before crowdfunding
MVP First prototype

15. 3.Make prototype you will love
• CNC or Shapeways - even prototype should be
“sexy”
• Solve major problems before tight deadline
• Get feedback early
• More confidence to move forward

16. Polished LaMetric prototype in Kickstarter video

17. 4. Crowdfunding gives
answers
• IoT markets need validation
• Marketing and PR strategy
• Realise sales channels
• Partnerships
• Investors are more confident

18. Media coverage, staff pick, partnerships

19. 5.Manufacturing - take
someone who knows waters
• DFM, CMF, quality control
• Manufacturing phases: EVT, DVT, PVT, MP
• Legal advises
• Pocketbook, Dragon Innovations, others

20. PocketBook helped LaMetric select factory

21. 6.Far East key facts
• Slow growth of traditional markets
• Factories are seeking for new markets(IoT)
• Lack of the middle layer: small seek for money,
big seek for quantities
• Foxconn and others start to work with startups

23. 7.Feel who is your
manufacturing partner
• Best implementation for “sexy” product
• Pay forward approach
• Shared vision
• Build quantity together step by step

24. LaMetric implementation discussions

26. 8.Innovative product takes
8-12 months R&D
• Strong Team
• Financing
• Long Nights
• Mistakes & Reworks

28. 9. Understand Chinese
mentality
• Other culture
• Other values
• Strong negotiation skills
• Document everything
• More details inside the email
• Someone in China for the long period

30. 9. Find perfect mechanic
engineer
• Most of defects because of bad mechanics
• Simplicity makes assembling easier
• Invest in enclosure prototypes before moulds
• Mechanic mistake costs $10-$50k (average
price of moulds)

32. 10. Think about regulations
• CE, FCC etc for each market
• Medical products has a lot of regulations

34. 11. Decrease defects rate
• Software tests
• PCB tests
• Assembling tests
• Long-life tests
• Acceptance tests
• More tests!

36. 12.Think about logistics
• Is your package safe?
• Barcodes to avoid chaos
• Try to make product till 0.5 kg
• Fulfilment partner for worldwide logistics

38. 12.Can team deliver?
• Responsibility!
• Change “we’ll fix it after release” mentality
• Increase documentation skills
• Help each other

40. www.lametric.com