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Zeb Evans, ClickUp. From $0 to $20M ARR in 2 Years: Bootstrapping to Natural Product Market Fit

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The document discusses the differences between natural product-market fit (NPMF) and artificial product-market fit (APMF). It notes that NPMF is achieved through bootstrapping, winning organic users, listening to feedback, and iterating quickly. In contrast, APMF is achieved through buying growth, which can lead to addiction and lack of long term viability. The document advises that after achieving NPMF through bootstrapping, companies should continue listening to feedback to further improve their product.

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Zeb Evans CEO @DJ_CURFEW Bootstrapping to Natural Product Market Fit
Source: G2
Growing organically NATURALPRODUCT-MARKET FIT (NPMF)
Buying growth ARTIFICIALPRODUCT-MARKET FIT (APMF)
Artificial Product-Market Fit
Addiction to artificial product-market fit
Does funding help you grow faster?
THE PATH TO NPMF
1. Win Organic Users
2. Listen to Feedback
3. Actionable Feedback with Vision
NPMF: Iterate quickly
4. How to Ship Really Fast
Natural Product-Market Fit Artificial Product-Market Fit
BOOTSTRAPPED TO NPMF... WHAT NOW?
Key takeaways

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