In The Pocket Academy: VR // The Past, Present & Future of VR
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Inspirational presentation, given at ITP Academy VR on May 10 2016, by Kenny Deriemaeker (@kderiemaeker) & Frederik De Bosschere (@vrederik). Outlining the history of VR (all the way from the Renaissance to the 90's), its revival (Carmack & Luckey, the smartphone war dividend) and the different approaches by all of the main players today. Next, we highlight a few key industries where VR/AR is already happening. Finally, we make a few predictions for the future.
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In The Pocket Academy: VR // The Past, Present & Future of VR
- 1. In The Pocket THE PAST, PRESENT AND FUTURE OF VR — KENNY DERIEMAEKER FREDERIK DE BOSSCHERE
- 2. — What’s in a name? VIRTUAL REALITY (VR) AUGMENTED REALITY (AR) MIXED REALITY (MR) 360° VIDEO
- 3. — What’s in a name? VIRTUAL REALITY (VR) AUGMENTED REALITY (AR) MIXED REALITY (MR) 360° VIDEO
- 4. — WHY KENNY VR* * SERIOUSLY, THEY SHOULD GET A ROOM
- 5. — • A truly new medium that makes possible things no other medium can do. • 100% fits natural experience model: whole body is input, output goes directly to senses (lenses, haptic, spatial audio, …). Why we believe VR is going to be huge • Potential to be the final medium as it can emulate any other medium. • Major tech companies are investing billions to make VR and AR a major part of computing in our lifetimes.
- 6. In The Pocket CHASING THE VIRTUAL — 1433-1992
- 7. In The Pocket Renaissance — With widespread fascination with perspective drawing in the Renaissance, Italian painters began painting illusionistic ceiling paintings. Trompe-l’œil remains popular in the visual arts, theatre set design, architecture, …
- 8. In The Pocket 1792 — Robert Barker coins the term “panorama” for his enormous 360° paintings of Edinburgh. Panoramic galleries are built in England, France and the US.
- 9. In The Pocket 1838 — Charles Wheatstone invents the Stereoscope.
- 10. In The Pocket Late 19th century — Erotic stereo photos drive early adoption, technological advancements.
- 11. In The Pocket 1957 — Morton Heilig invents the Sensorama, a fully mechanical “multi-sensory experience theater”. It doesn’t set the world on fire.
- 12. In The Pocket 1968 — Ivan Sutherland builds the first true head-mounted 3D display at the University of Utah. His research paper, The Ultimate Display, still reads as a great technical introduction to VR today.
- 13. In The Pocket 70’s and 80’s — NASA and the US military keep doing VR research and building better headsets. 3D graphics research and computer performance keep improving steadily.
- 14. In The Pocket VISIONS AND FAILURE — 1993-2010
- 15. — In The Pocket Early 1990’s
- 16. In The Pocket Virtual Boy — Only released in Japan & US, and available for only one year (1995 - ’96), the Virtual Boy is Nintendo's second lowest selling platform.
- 17. In The Pocket BUILDING THE FUTURE — 2011-2015
- 18. In The Pocket Nintendo 3DS — In 2011, Nintendo recovers from its Virtual Boy hangover, and releases a handheld gaming console with autostereoscopic 3D visuals. In other words, this console produces the desired 3D effects without any special glasses and is portable.
- 20. In The Pocket The Smartphone War Dividend — In The Pocket
- 21. In The Pocket THE FUTURE IS NOW — 2016 - …
- 22. In The Pocket “This is going to be the year of VR!”
- 23. In The Pocket Google — Cardboard • Very low-end device. • Getting VR to the masses. • Mostly for 360° video.
- 24. In The Pocket Google — Cardboard • Very low-end device • Getting VR to the masses example: NY Times + Google (free for 1.3 mio subscribers)
- 25. In The Pocket Samsung — Gear VR • Uses (high-end) smartphone. • Affordable ($ 99), yet (somewhat) qualitative. • Media-focused (360° video & images) see also: Samsung Gear 360 camera • Partnership with Oculus.
- 26. In The Pocket Sony — PlayStation VR • Strong tie-in with biggest gaming ecosystem in the world: 46 mio consoles + 230 studios. • Qualitative, yet affordable (€ 399).
- 27. In The Pocket Oculus + Facebook — Rift • First movers. • Requires high-end PC. • Mostly aimed at high-quality gaming. • Later this year: controllers.
- 28. In The Pocket Oculus + Facebook — • Facebook acquires Oculus in 2014 for a whopping $ 2 billion. • People were like “whaaaa?” • Ambition: social VR or “social presence”
- 30. In The Pocket HTC & Valve — Vive • Requires high-end PC. • Strong partnership: • HTC = hardware maker • Steam = established distribution platform • Room-scale interactions.
- 31. In The Pocket Microsoft — HoloLens • Augmented reality. • Development Kit. • e.g. Small field of view. • Microsoft at the top of their R&D game.
- 33. In The Pocket While early sales of VR hardware like the Rift, HTC Vive, PlayStation VR, and Gear VR could hit around 2 million units by the end of this year, it will probably be between six and eight years before the technology is truly mainstream. source: Greenlight VR and Road to VR
- 34. In The Pocket Together, virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020. $ 120 billion from AR, $ 30 billion from VR source: Manatt Digital Media
- 35. — INDUSTRIES
- 36. Porn (obviously)
- 41. Entertainment
- 42. Entertainment
- 43. Art & creativity Tilt Brush (by Google) https://youtu.be/TckqNdrdbgk
- 44. Real Estate
- 52. — In The Pocket Our Vision for the future of VR/AR The internet brought the democratization of knowledge. VR can bring the democratization of experience.
- 53. — In The Pocket Our Vision for the future of VR/AR The future hardware will look nothing like today’s gear. The “iPhone moment” hasn’t happened yet.
- 54. — In The Pocket Our Vision for the future of VR/AR The physical world will actually change due to the virtual reality. (you can read that twice)
- 55. — Our Vision for the future of VR/AR https://youtu.be/cML814JD09g The Void
- 56. — In The Pocket Our Vision for the future of VR/AR VR will merge with AR. AR will merge with RR. (real reality) That’s a real mind-fuck right there.
- 58. — What can you do? • Creators: create! • Designers: discover interfaces, interactions, input means, … • Developers: establish distribution platforms, connect creators with content consumers
- 59. — In The Pocket THANK YOU Kenny Deriemaeker kenny.deriemaeker@inthepocket.mobi Competence Lead Unity & New Tech @kderiemaeker Frederik De Bosschere frederik.debosschere@inthepocket.mobi Strategist @vrederik
- 60. In The Pocket BIG SHOUTOUT —