These tips help to easily launch regular competitor analysis. They require zero budget and approximately one working day of a marketing manager per month. You can manage only what you can measure.

1. HOW TO RESEARCH
COMPETITORS IN SOCIAL
MEDIA IN 3 EASY STEPS
+ Free Online Tools for Each Step

2. WHERE ARE YOU LOOKING MOST OF
ALL AT THIS DOLCE & GABBANA AD?
Social media is a rewarding tool for competitors’ research.
More the companies leverage their communications with social media and open
up themselves presenting back-office information in their newsfeed, easier it is to
fill out competitors’ profiles, figure out their strengths and weaknesses.
1.Listen
To
audience
and
competitors
themselves
2.Collect
Data
3.Analyse
What was
heard and
gathered
These tips help to easily launch regular competitor analysis. They require zero
budget and approximately one working day of a marketing manager per month.
You can manage only what you can measure.
The extent of businesses’ openness can vary from industry to industry. However this
simple method does help to attain valuable insights across the majority of markets.

3. 1. LISTEN TO THE AUDIENCE AND
COMPETITORS THEMSELVES
Social listening matters to define your brand’s
share of client attention vs. that of
competitors.
Customers also share what they experience
with your competitors. Listen to find answers
to these questions:
• What have they purchased? Who do they
praise? What do they complain about?
What do they crave in future?
Follow competitors pages, and especially their founders’ social media profiles. It will
give you a good idea of their ongoing activities as well as their strategies:
• Who are they hiring? What business services are they purchasing? How many
are they? What projects are they completing? What assets are they investing in?
You’ll be surprised how much data for your competitor profile can be gathered from
social media.
A useful and free of charge tool to start with: socialmention.com.

4. 2. COLLECT DATA
These figures are publicly available
for all socially active competitors,
simply update them once a month:
• Number of fans or followers
• Frequency and schedule of
postings
• Content mix and quality
• Fan to Follower ratio, Tweet to
Follower ratio
• Posts engagement rate
You’ll find many useful free of charge tools to
collect data, start from this one:
http://likealyzer.com/

5. 3. ANALYSE WHAT WAS HEARD AND
GATHERED
Various analytical tools give you insights on
own and competitor’s social performance.
Many are free of charge:
• Advanced Twitter Search
(https://twitter.com/search-advanced) will
show you mentions for any twitter account
and brand name you are interested in.

6. Thank You
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