Maybelline new york cosmetics

International Marketing Final Report - Maybelline New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

L’Or éal Overview ,[object Object],[object Object],[object Object],[object Object]

[object Object],L’Oréal Overview

L’Oréal Overview ,[object Object]

L’Or éal Overview ,[object Object],Garnier L’Oréal Paris Le Club des Créateurs Maybelline NY Softsheen.Carson ,[object Object],[object Object],Consumer Products L’Oréal Professionnel Kérastase Redken Matrix Mizani ,[object Object],[object Object],Professional Products

L’Or éal Overview Biotherm Kiehl’s Cacharel Viktor & Rolf Diesel ,[object Object],Lancême Helena Rubinstein Shu Uemura Giorgio Armani Ralph Lauren Yue-Sai ,[object Object],[object Object],Luxury Products Vichy La Roche-Posay Innéov SkinCeuticals Sanoflore ,[object Object],[object Object],Active Cosmetics

L’Or éal Overview ,[object Object]

Maybelline Overview 1967 Plough Inc. acquires Maybelline 1971 Great Lash was born, with its candy pink and acid green tube 1915 Maybelline Company was created as a family-owned business 1913 T.L. Williams invented Maybelline Mascara (Vaseline jelly + coal dust )

Maybelline Overview 1990 Maybelline acquired by the investor group Wasserstein Perella & Co 1996 L’Oréal USA, Inc. acquires Maybelline 2000 Maybelline becomes the number one cosmetic brand in the USA 2002 Maybelline becomes the number one cosmetic brand in the world

Maybelline Overview 2004 Maybelline officially becomes Maybelline New York ,[object Object],[object Object],[object Object]

Brand performance under L’Oréal

Brand performance under L’Or é al

Brand performance under L’Or é al Professional Products

Brand performance under L’Or é al Luxury Products

Brand performance under L’Or é al Active Products

Brand performance under L’Or é al Consumer Products

Product performance under Maybelline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product performance under Maybelline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product performance under Maybelline Source: 2007 Factiva, Inc. 50.2 million Eye makeup 15.9 million Lips makeup 13.0 million Face makeup Sales Volume Product Category

S.T.P Analysis of Maybelline ,[object Object],[object Object],[object Object],[object Object]

S.T.P Analysis of Maybelline ,[object Object],[object Object]

S.T.P Analysis of Maybelline ,[object Object],[object Object],stila • • Maybelline Revlon • L’Oréal Paris • • Covergirl • ALMAY • Avon • Integrate • Majolica Majoroka • Avon • Avon High Price Inexpensive Price Mature Young

Marketing Mix of Maybelline Four Product Categories: Eye Makeup Lips Makeup

Marketing Mix of Maybelline Four Product Categories: Face Makeup Nail Makeup

Marketing Mix of Maybelline ,[object Object],[object Object],[object Object]

Nail Makeup Lips Makeup Eye Makeup Face Makeup $3.99~9.99 PRICE Marketing Mix of Maybelline $3.99~14.99 $6.99~24.50 $3.99~8.50 Source: Amazon. COM & eBay. COM

Marketing Mix of Maybelline ,[object Object],[object Object],[object Object],[object Object]

Marketing Mix of Maybelline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix of Maybelline ,[object Object],[object Object]

Marketing Mix of Maybelline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix of Maybelline Source: 2006 Annual Report L’Or éal

Enhancing the capacity of Maybelline--- Problem shooting ,[object Object],[object Object]

Enhancing the marketing Mix of Maybelline--- Problem shooting ,[object Object]

Market analysis ,[object Object]

Market analysis ,[object Object],[object Object],[object Object],[object Object]

Market analysis Gucci Rochas Escada Puma Anna Sui Ghost Yardley Bogner Tosca Max Mara Mexx Max Factor Old Spice Secret Lacoste Vidal Sassoon Aussie Infusium 23 Noxzema Laura Biagotti Koleston Wellaflex Shockwaves Hugo Boss Pantene Olay Head & Shoulders Clairol Herbal Essences Nice’n Easy Natural Instincts Cover Girl SK-II Rejoice PROCTER & GAMBLE

Market analysis Galderma Innéov Laroche-Posay La Roche-Posay Active Vichy Giorgio Armani Ralph Lauren Fragrances Shu Uemura Oicasso Paloma Parfums Guy Luxury Lancôme Biotherm Kiehl’s Laroche Matrix Mizani K érastase Inné Professional L’Oreal Prof. Redken Mininurse Yue-Sai La Scad Maybelline NY SoftSheen.C Consumer L’Oreal Paris Garnier L’or é al Group

Market analysis Lux Ponds Vaseline Suave Timotei Finesse Salon Selectives Axe/Lynx Impulse Rexona/Sure Degree Dove Sunsilk Organics Unilever PLC

Market analysis Mennen Speed Stick Caprice Lady Speed Stick Afta Palmolive Skin Bracer Protex Colgate Palmolive

Market analysis Aveda Bobbi Brown Bumble & bumble Donald Trump Est ée Lauder Grassroots Jo Malone Kate Spade La Mer Michael Kors Stila American Beauty Aramis Clinique Darphin The Fragrance Donna Faran Flirt Good Skin MAC Origins Prescriptives Rodan + Fields Tommy Hilfiger Estee Lauder

Market analysis Anew Skin-So-Soft Techniques Hair Care Avon Color Avon Solutions Advanced Avon Naturals Mark Avon Wellness Avon

Market analysis Hidrofugal La Prairie SBT Juvena Florena Nivea, 8×4, Atrix, Labello Marlies M öller Eucerin Beiersdorf AG

Market analysis Serge Lutens Auprés D’ici là Ipsa Ayura Ettusais Decléor Nars Zirh Fitit Kesyo-akusei Yuxia Za Sea Breeze Shisedo, Clé de Peau Beauté Carita Beauté Prestige International Parfums Issey Miyake Parfums Jean Paul Gaultier Oarfums Narciso Rodriguez Soka Mooka FT Shiseido Zotos Shiseido

Market analysis Aveeno RoC Clean & Clear Biapharm SAS Neutrogena pH5.5 Retin-A Renova Ambi Johnson & Johnson

Market analysis Genny Krizia Fiorucci Parfums Ferrari Morris Sergio Tacchini La Perla Henkel Lion Corp. Paon Fresh Kight Schwarzkopf & Henkel Inc. Dep L.A. Looks Citré Shine got2b Smooth ‘N Shine Schwarzkopf Professional Igora Sihouette bc Bonacure Seah Hairspa Osis Indola Schwarzkopf & Henkel Schwarzkopf Brillance Gliss Kur Taft Schauma Palette Diadermine Fa Henkel

Competitors analysis ,[object Object]

Industry Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Trend ,[object Object]

Industry Trend ,[object Object],[object Object],[object Object],[object Object]

[object Object],Industry Trend Source: L’Or éal

Opportunity Hunting ,[object Object],[object Object],[object Object],[object Object],Global expansion ,[object Object],[object Object],[object Object],Natural cosmetics ,[object Object],[object Object],[object Object],[object Object],Men’s segment ,[object Object],[object Object],Seniors’ segment Cons Pros Trend

Opportunity Hunting ,[object Object],[object Object],0 16 25 35

Opportunity Hunting ,[object Object],Source: Amazon. COM & eBay. COM Instant Age Rewind® Age Defying ® Product Over 35 years old Over 35 years old Positioning Mass market Mass market Place Christy Turlington Halle Berry Promotion $17.40~$19.99 $17.98~$27.98 Price Maybelline Revlon

Opportunity Hunting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Natural cosmetics - Maybelline is natural

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Natural cosmetics - Maybelline is natural

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New target segment-seniors

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New target segment-seniors

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],Christy Turlington

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global marketing strategy - recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reference Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reference Source ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reference Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maybelline new york cosmetics

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Maybelline new york cosmetics