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Integrating Flickr-based Images into Moodle
to Increase Visual Appeal and Dynamism
of Teaching Spaces
Dr. Ian Glover
City University London
ian.glover.1@city.ac.uk
Ed-Media 2011: Lisbon, Portugal – 29th
June 2011
Session Topics

Relevant Theory

Moodle Basics

Flickr Introduction

Moodle Tool Overview

Alternative Method

Demonstration(s)
Relevant Theory
• Visual information easily integrated into existing knowledge (Lord, 1980)
• otherwise how could we survive the real world?
• Possible separate Visual/Verbal information processing mechanisms (Paivio,
1969)
• Images and words can reinforce each other’s meaning – “multimedia effect”
(Clark & Mayer, 2003).
• Left brain/Right brain split (Gazzaniga,1970)
• Left = sequential, logical (i.e. textual)
• Right = holistic, synthesising (i.e. image-oriented)
• Increased dynamism of web content leads to higher ‘revisitation’ (Adar, Teevan
& Dumais, 2009)
‘A picture is worth a thousand words’
A couple of illustrations…
In Summary:
Westworld (1973) [Polish Film Poster]
Plot Summary (from IMDB)
An amusement park for rich
vacationers. The park provides its
customers a way to live out their
fantasies through the use of robots that
provide anything they want. Two of the
vacationers choose a wild west
adventure. However, after a computer
breakdown, they find that they are now
being stalked by a rogue robot gun-
slinger.
Trading Places (1983) [Polish Film Poster]
Plot Summary (from IMDB):
Louis Winthorpe III is a successful
Philadelphia commodity broker with
mansion, manservant and girlfriend to
match. Billy Ray Valentine is a hustling
beggar. Winthorpe's employers, the elderly
Duke brothers, make a bet that by switching
the lifestyle of the two Billy Ray will make
good and their man will take to a life of
crime. Suddenly Louis finds himself
uncomprehendingly with no job, no home
and only a new acquaintance, glamorous
hooker Ophelia, prepared to help him. So at
least in one way things could actually be
worse.
Moodle Overview
• Default – very plain,
• but can be templated
• Very 'Flat' structure
• Little Dynamism
• Mostly textual.
• Low Visual Appeal
• Problems with adding it.
Templated Moodle Module
Flickr Basics

Image sharing / cataloguing
site

Some social networking
aspects

Creative Commons aware

Free, limited accounts available

Upload by Email possible
Embeddable Slideshow – Flickr’s Own Technique
• Requires some technical knowledge to add to page.
• Moodle strips it from the module homepage – for embedding in resources only.
• Require additional software to view – Adobe Flash.
Moodle Tool Overview (1)

Images from a single Flickr
account

Any public account

Starts at random position in
image collection

(depending on configuration)
• Allows scrolling through image
collection
Moodle Tool Overview (2)
• Static image when no
JavaScript
• Caption = link to
original on Flickr
• Doesn't save images
on Moodle server
• Stores image details
for up to 7 days
Adding/Configuring the Block
1) Add ‘Flickr Image Carousel’
block.
2) Enter account details
• 3 possible options
1) Refine selection using tags
and albums (optional)
2) Save and wait for image data
to be cached
3) Enjoy!
An Alternative Method
• Same techniques can display random
inline image:
• e.g. page with 1 photo tagged with
‘statue’, 1 ‘small’ image, 1 from a
music festival – link
• Useful when ‘colour’ needed for a
page
• But not when need a specific image
• Install on server with PHP, use URL
in emails, on web pages, in VLE, etc.
Demonstrations
Does anyone have a Flickr account?
Questions?
Code available – send me an email for details
Contact details
• Dr. Ian Glover (Ian.Glover.1@city.ac.uk)
• Or try the QR Code 
• Code Available – just email!
References
• Adar, E., Teevan, J., & Dumais, S. T. (2009). Resonance on the web: web
dynamics and revisitation patterns. In Proceedings of the 27th international
conference on Human factors in computing systems (CHI '09). ACM, New
York, NY, USA, 1381-1390.
• Clark, R. C., & Mayer, R. E. (2003). e-Learning and the Science of Instruction.
San Francisco: John Wiley & Sons, Inc.
• Gazzaniga, M. S. (1970). The Bisected Brain. New York: Appleton-Century-
Crofts.
• Lord, C. (1980). Schemas and images as memory aids: Two modes of
processing social information. Journal of Personality and Social Psychology,
38(2), 257-269.
• Paivio, A. (1969). Mental Imagery in associative learning and memory.
Psychological Review, 76(3), 241-263.

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Integrating Flickr Images into Moodle to Increase Visual Appeal

  • 1. Integrating Flickr-based Images into Moodle to Increase Visual Appeal and Dynamism of Teaching Spaces Dr. Ian Glover City University London ian.glover.1@city.ac.uk Ed-Media 2011: Lisbon, Portugal – 29th June 2011
  • 2. Session Topics  Relevant Theory  Moodle Basics  Flickr Introduction  Moodle Tool Overview  Alternative Method  Demonstration(s)
  • 3. Relevant Theory • Visual information easily integrated into existing knowledge (Lord, 1980) • otherwise how could we survive the real world? • Possible separate Visual/Verbal information processing mechanisms (Paivio, 1969) • Images and words can reinforce each other’s meaning – “multimedia effect” (Clark & Mayer, 2003). • Left brain/Right brain split (Gazzaniga,1970) • Left = sequential, logical (i.e. textual) • Right = holistic, synthesising (i.e. image-oriented) • Increased dynamism of web content leads to higher ‘revisitation’ (Adar, Teevan & Dumais, 2009)
  • 4. ‘A picture is worth a thousand words’ A couple of illustrations… In Summary:
  • 5. Westworld (1973) [Polish Film Poster] Plot Summary (from IMDB) An amusement park for rich vacationers. The park provides its customers a way to live out their fantasies through the use of robots that provide anything they want. Two of the vacationers choose a wild west adventure. However, after a computer breakdown, they find that they are now being stalked by a rogue robot gun- slinger.
  • 6. Trading Places (1983) [Polish Film Poster] Plot Summary (from IMDB): Louis Winthorpe III is a successful Philadelphia commodity broker with mansion, manservant and girlfriend to match. Billy Ray Valentine is a hustling beggar. Winthorpe's employers, the elderly Duke brothers, make a bet that by switching the lifestyle of the two Billy Ray will make good and their man will take to a life of crime. Suddenly Louis finds himself uncomprehendingly with no job, no home and only a new acquaintance, glamorous hooker Ophelia, prepared to help him. So at least in one way things could actually be worse.
  • 7. Moodle Overview • Default – very plain, • but can be templated • Very 'Flat' structure • Little Dynamism • Mostly textual. • Low Visual Appeal • Problems with adding it.
  • 9. Flickr Basics  Image sharing / cataloguing site  Some social networking aspects  Creative Commons aware  Free, limited accounts available  Upload by Email possible
  • 10. Embeddable Slideshow – Flickr’s Own Technique • Requires some technical knowledge to add to page. • Moodle strips it from the module homepage – for embedding in resources only. • Require additional software to view – Adobe Flash.
  • 11. Moodle Tool Overview (1)  Images from a single Flickr account  Any public account  Starts at random position in image collection  (depending on configuration) • Allows scrolling through image collection
  • 12. Moodle Tool Overview (2) • Static image when no JavaScript • Caption = link to original on Flickr • Doesn't save images on Moodle server • Stores image details for up to 7 days
  • 13. Adding/Configuring the Block 1) Add ‘Flickr Image Carousel’ block. 2) Enter account details • 3 possible options 1) Refine selection using tags and albums (optional) 2) Save and wait for image data to be cached 3) Enjoy!
  • 14. An Alternative Method • Same techniques can display random inline image: • e.g. page with 1 photo tagged with ‘statue’, 1 ‘small’ image, 1 from a music festival – link • Useful when ‘colour’ needed for a page • But not when need a specific image • Install on server with PHP, use URL in emails, on web pages, in VLE, etc.
  • 15. Demonstrations Does anyone have a Flickr account?
  • 16. Questions? Code available – send me an email for details
  • 17. Contact details • Dr. Ian Glover (Ian.Glover.1@city.ac.uk) • Or try the QR Code  • Code Available – just email!
  • 18. References • Adar, E., Teevan, J., & Dumais, S. T. (2009). Resonance on the web: web dynamics and revisitation patterns. In Proceedings of the 27th international conference on Human factors in computing systems (CHI '09). ACM, New York, NY, USA, 1381-1390. • Clark, R. C., & Mayer, R. E. (2003). e-Learning and the Science of Instruction. San Francisco: John Wiley & Sons, Inc. • Gazzaniga, M. S. (1970). The Bisected Brain. New York: Appleton-Century- Crofts. • Lord, C. (1980). Schemas and images as memory aids: Two modes of processing social information. Journal of Personality and Social Psychology, 38(2), 257-269. • Paivio, A. (1969). Mental Imagery in associative learning and memory. Psychological Review, 76(3), 241-263.