Introduction and closing presentations from the AWS AWSome day roadshow that took place in Manchester, Edinburgh and Dublin in January 2015. This is a free one day educational event for new and prospective users of Amazon Web Services

1. AWSome Day:
Welcome!
@AWScloud @AWS_UKI
#AWS #AWSomeDay

2. AWSome Day Dublin: Intro
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
29 January 2015
#AWS #AWSomeDay

3. Feedback. It’s really important to us
Please fill out the survey that you
receive after the event
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#AWSomeDay

4. Thanks to our
Sponsors

6. Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
How can I learn more about AWS?

7. Why are organisations using AWS?

8. The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility

9. Why does agility matter?

10. Hotels Music StorageMagazines

11. Old World:
Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow

12. A Culture of Innovation: Experiment Often & Fail Without Risk

13. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth

14. Infrastructure Regions Availability Zones Points of Presence
Enterprise
Applications Virtual Desktops Sharing & Collaboration
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL, Caching)
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage & Resource
Tracking
Monitoring
and Logs
Administration &
Security
Key Storage &
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-click web app
deployment
Dev/ops resource
management
Resource Templates
Push
Notifications
Mobile Services
Identity
Sync
Mobile
Analytics
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data Pipelines
Real-time
Streaming Data
Code Deploy
Code Pipeline
Code Commit

15. 11 regions
28 availability zones
53 edge locations

16. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

17. New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized

18. New EBS Volumes: Larger & Faster
Up to 16TB
10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)

19. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

20. MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

21. λIntroducing AWS Lambda
An event-driven computing service for
dynamic applications

22. A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services

23. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies can
do on their own
2
47 price reductions
since 2006
#4: Cost Savings and Flexibility

24. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced
Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
47PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low
prices and continuous reductions

25. AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+
recommendations
$350M+
in cost reductions
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
-Amazon Web Services

26. Who is using AWS and what are they using it for?

27. Startups on AWS

29. 200,000
people are hosted
on any given night

30. Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

31. Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

32. 0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

33. Why AWS?

34. EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

35. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

37. Enterprises on AWS

38. 70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle

39. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
News
distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery

40. #3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing

41. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

42. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

43. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

44. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

45. How can I learn more about AWS?

46. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
& Access
Management
AWS Import
& Export
Amazon
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon EC2
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released over 1170 new services and features
• Introduced over 40 major new services
• Announced 47 price reductions
+
>500
2014
Amazon Mobile
Analytics
Amazon Cognito
AWS Zocalo
AWS Directory
Service
Amazon RDS
for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key
Management Service
AWS Service
Catalog
Amazon EC2
Container Service
AWS CodePipeline
AWS CodeCommit

47. aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI

48. Let’s Get Started
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay

49. What’s Next?
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay

50. Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills,
and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

51. AWS Self-Paced Labs
Gain practical, hands-on experience working with technology
in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and
consumable format
More than 50 AWS self-paced labs are available ranging from
introductory to advanced topics
aws.amazon.com/training/self-paced-labs

52. Instructor-Led Training
Solutions
Architects
Developers
SysOps
Administrators
Architecting
on AWS
Advanced Operations
on AWS
Developing
on AWS
Systems Operations
on AWS
AWS
Essentials
Architecting on AWS:
Advanced Concepts
Getting Started Advanced
Introduction
to AWS
Series
Big Data
on AWS
Specialty
aws.amazon.com/training

53. Certification Roadmap
aws.amazon.com/certification
Master
Level
Professional
Level
Associate
Level
AWS Certified
Solutions Architect –
Professional Level Exam
AWS Certified
Solutions Architect –
Master Level Exam
AWS Certified
Solutions Architect –
Associate Level Exam
AWS Certified
SysOps Administrator –
Associate Level Exam
AWS Certified
Developer –
Associate Level Exam
BetaAvailable
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified
DevOps Administrator – Professional Level Exam

54. Create an AWS Account
Visit aws.amazon.com to create an AWS account

55. Take a Free Lab
Visit run.qwiklab.com

56. Chose Your Next Training Step
Find out more at aws.amazon.com/training

57. Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new

58. Thanks Again to Our Sponsors

59. Thank You
#AWS #AWSomeDay

60. Follow
us
for m
ore
events
&
w
ebinars
@AWS_UKI for local AWS events & news
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