3. INTRODUCTION
SAHIB We deal in men's wear where men get a
comfortable formal and informal dresses
3 ADD A FOOTER
4. Context Analysis:
Defining context of the organization basically means determining the foundation of your Company and where your
company stands in terms of internal and external issues related to its environment.
SWOT analysis to furtherly examine the context of the organization and ensure inputs for further identification of
risks and opportunities.
5. Strengths:
• Highly skilled employees
• Competitive product
• Good relations with customer
Weaknesses:
• Dependence on third
party suppliers
• Tough competition
from other brands
Opportunities
Expand to more international
countries and markets
Expand to new countries
Threats
• Rising labour costs in
developed countries
• A risk of foreign
exchange fluctuations
SWOT ANALYSIS:
6. Promotional goals:
Corporate goals:
Maximizing customer satisfaction and offering the best
products to the customers.
Marketing goals:
Generating maximum publicity through media and get
attention for the Sahib brands.
The marketing plan that follows is for the purpose of
increasing our consumer base.
Communication goals:
The firm’s marketing communications mix is easily
observable in the market, in the form of
advertisements and other activities.
SAHIB marketing communications is effective because
of the balance it creates between attracting new
customers and keeping existing customers.
7. Promotional Strategies:
Utilizing Direct Mail
Using Traditional Advertising
PUSH STRATEGY:
Company uses push strategy to
push its products through the
distribution channel it advertises
to intermediaries such as
wholesaler and retailer who then
try to generate demand from end
users.
PULL STRATEGY:
Company uses pull strategy
through online banner ads,
radio,and TV ads.
8. MARKETING TIMELINE: (scheduling)
A marketing timeline allows to entire marketing team to see all projects, events, campaigns, and sales that
company will be happening throughout the year.
• Timelines allow your team to see a full overview of which marketing activities are coming up.
• Provide a full overview of upcoimg marketing activities.
• Facilitating future planning.
16. EVALUATION AND CONTROL:
Process of determining the effectiveness of a given strategy in
achieving the organizational objectives and taking corrective
actions whenever required.
Strategic evaluation helps to keep a check on the validity of a
strategic choice.
Control should monitor only managerial activities and results
even if the evaluation is difficult to perform.
17. S A H I B
Thank you!
Speaker Name
Email:
victoria@sahib.com
Phone:
02132090820
Website:
www.sahib.com
