This document outlines a digital strategy for Netflix to promote the release of the show "Hemlock Grove" by increasing brand awareness of Netflix among horror fans. It analyzes consumer profiles, insights, and behaviors to develop an interactive campaign leveraging social media, augmented reality, and a "Scaretime" wristband to give viewers an immersive experience. The goal is to increase subscriptions by 5% and viewership of the first episodes through frightening and engaging viewers in new ways online and through their physiological reactions.
1. ASSIGNMENT FOR Skillshare Course:
Crash Course in Digital Strategy
Tutor: @juliancole
FAN OUT EXPANDING THE VIEWERSHIP
DIGITAL RATEGY
BY
PATRICK MEEHAN
@ideas4pleasure
www.iampatrickmeehan.com