Idiro Analytics - Analytics & Big Data

ANALYTICS & BIGANALYTICS & BIG
DATADATA
Transforming data into actionable insights using the power of analytics

Confidential. Copyright © Idiro Analytics, all rights reserved.
Data opportunityData opportunity
 Successful companies understand and have implemented an effective data
management strategy, and as result have gained competitive advantage
over their competitors.
 Without improvements in quality and completeness of data captured at
source, changing processes and systems will have little or no impact.
“GOOD DATA IS THE LIFEBLOOD OF YOUR BUSINESS AND REQUIRES
EFFECTIVE MANAGEMENT LIKE ALL OTHER ASSETS” *
* Source: Data is the lifeblood of your business, PWC.

Data – the challengeData – the challenge
“Often, there are multiple data
systems that need to be integrated, an
analytical capability that needs to be
developed, and an advanced technical
expertise needed to transform the
data into useful information. What’s
missing is an end-to-end
understanding of how to get the right
data, understand it, and then turn it
into a growth-driven plan.”
Frank Wheeler, CMO of Nuveen
Investments

Data challenges facing companiesData challenges facing companies
* Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. Survey
conducted in June 2011, involving 586 senior executives.
45
30
23
We don’t have the right analytical skills to know how to use the data effectively
21
15
13
5
4
5
* What are your organisation' biggest challenges in extracting value from data?
We have too much data and too few resources to manage them
We do not have the right skills in the organisation to manage data effectively
We cannot get data to the right people within the organisation
Don't know
We do not trust our data enough to inform critical decisions
Upper management does not see the value of data
We don't have the right data
Other

Idiro can helpIdiro can help
 45% identified that their company had too much data and not enough
resources to manage them effectively.
 30% agreed they did not possess the right skills internally to manage
data effectively.
THIS IS WHERE IDIRO CAN HELP
* Source: Economist Intelligence Unit, Big data;
Harnessing a game-changing asset. 2011

The need for expert data analystsThe need for expert data analysts
 Most companies understand the need for an effective data
management strategy and are using some method of data
capture, collation and analysis
 Due to a lack of expertise there is still disharmony between
the ability to collect data and the ability to extract useful
insights from it.
 Data can come from a multitude of sources e.g billing, point-
of-sale information, CRM systems as well as social media, blogs
etc.
 These high volumes and disparate source make big data a
real challenge for any company that wants to understand and
better server their customers.
Idiro can help.

Big data – by definitionBig data – by definition
Idiro provide the tools and know-how to effectively
analyze big data.
In essence big data is the challenge, benefits and tools involved
in gathering, manipulating and analysing massive amounts of
data, often collected from disparate sources, that businesses
can now accumulate from all aspects of their operations.

Turning data into knowledgeTurning data into knowledge
We take large amounts of data from various sources and turn it into
useful business intelligence
1. Clean it 2. Build data marts &
analytical models
3. Interrogate &
deliver business
intelligence
Using your data we can help you better understand your business and
predict what will happen in the future.

How Idiro can helpHow Idiro can help
Gather, clean and
structure data
Analyze, generate
insights and
knowledge
Go to market,
measure, improve

Our technologyOur technology
The Idiro SNA Plus platform is available on Hadoop – the platform
of choice for Big Data practitioners.
Including Hive, HBase, Pig etc
Idiro SNA Plus is also available for Oracle 11.2

Who Idiro can helpWho Idiro can help
Industry/ Sector Idiro
Utilities Value identification ( model showing value of individual customers)
Churn prediction
Segmentation
Telcos Churn prediction
Identify communities & segmentation
Retention campaigns
Cross-sell & up-sell
Gaming Defection prediction
Conversion of non paying to paying customers
Segmentation
Key gamers identification
Retailers Idiro’s In-basket Intelligence
Value identification ( model showing value of individual customers)
Analyzing customer sales information
Provide target lists for use in cross sell & up-sell campaigns.
Banking Value identification ( model showing value of individual customers)
Segmentation
Community identification
Target lists for use in cross sell & up-sell campaigns
Airlines; Heathcare;
Insurance etc. etc.
Value identification ( model showing value of individual customers)
Segmentation
Community identification
Target lists for use in cross sell & up-sell campaigns

Case study: Analytics consulting for largeCase study: Analytics consulting for large
Utility company 2004 - 2012Utility company 2004 - 2012
Retention campaign performanceGoal: To retain high/
medium value customers
and win back high/
that had left.
Process: Monthly
retention campaigns were
run targeting high and
with high and medium
churn scores.
Result: Reduction in
churn in the campaign
group of approximately
50%

To conclude ……To conclude ……
The challenge & the opportunity: to understand and leverage
the value within you company’s data.
The right partner: Idiro are pioneers in the big data movement
and know how to help you turn your data into a performing
asset.
The right tools: Idiro’s analytical platform sits on Hadoop – the
platform of choice for the biggest data companies in the world
today i.e Google, Facebook, LinkedIn, Yahoo etc.
The perfect team: Idiro know how to extract real value from
data, you know your company and industry best. Together we
can significantly improve the overall performance of your
business.

Next actionNext action
TELL US YOUR BUSINESS PROBLEM
USING YOUR DATA, WE WILL FIND A SOLUTION
IDIRO WILL EXTRACT THE MOST VAUABLE INSIGHTS FROM YOUR
DATA THAT WILL ACHEIVE MAXIMUM RESULTS WHEN IMPLEMENTED
TO HELP ADDRESS YOUR BUSINESS PROBLEM

THANK YOUTHANK YOU
Transforming data into actionable insights using the power of analytics
Save time, resources & money
Talk to Idiro
the experts that speak your language

Idiro Analytics - Analytics & Big Data

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