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Marketing and Marcom Executive, with extensive global experience. Capitalizing on a career that
encompasses broad-based experience in brand marketing, lead generation public relations, lead
generation and customer relations. A proven track record in executing large and complicated projects
with clear-cutfinancial results. Leverage expertise to impactawareness,growth and profitability.
Excellent leadership,creativity,strategic and interpersonal skills.
Skills
Marketing Strategies & Campaigns Web & PrintCollateralContents
Public & Media Relations CorporateCommunications
New ProductLaunch CreativeTeam Leadership
Product Positioning &Branding Seminars
Global 6 Digits EventPlanner Round tables
Trade shows Lead Generation –organicand paid outlets
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Work Experience
Kramer Electronics Ltd. - Global marketing communications manager - 2014 – current
 Researched, planned, coordinated and executed global marketingplans – overseeing &
conducting 25 offices - and activities (both onlineand offline).
 Conducted company global events includingclients’luxuriousevents, workshops,trainings,
seminars,tradeshows.
 Worked with internal and external parties on marketing and sales promotion campaigns and
on development and localization of marketing collaterals.
 Formed activities to supportcompany’s re-organization in solutions verticals (Website,
brochures,shows).
 Initiated company’s Video-taped customers’ casestudies.
Stanley Black & Decker Inc. - Marketing communications & MerchandisingManager - 2013 – 2014
 Lead corporatemarketing strategy, re-brandingand transition to ‘Stanley Next’:
o Crystallized and assimilated new global brand identity and strategy to various
audiences
o Work closely with Products Designers startingin the New Product Design phase
 Differentiated and purified merchandisingmessages,features and benefits
 Work in accordancewith multi-continent teams to maximize global effective results
Curriculum Vita
Ifat Shomrony
6 Malal St. Ramat Gan
Cell # - 052-874-3030
Ifat.shomrony@gmail.com
Linkedin

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Taldor (Computer Systems 1986 LTD.) - Marketing Manager 2009 - 2012 (reports to CEO)
 Initiated company marketing analysis evaluation process.
 Led corporate marketing strategy, re-brandingand repositioningprogression.
 Crystallized and communicated company new strategy to various audiences.
 Launched ‘Taldor Solutions’ - lineof Cloud Computing products.
 Designed, built,and provided content for new corporate website.
 Served as company’s spokeswoman.
 Authored and edited corporatecollaterals.
 Supervised PR/IR activities,tradeshows,conferences and exhibitions manifestation.
International Public& Investor Relations,INC. Berkeley, CA, USA - CEO 2000 - 2009
 Catered Israeli technology firms operatingin the US.
 Represented mature and early staged hi-tech companies.
 Developed revenues from zero to $ 1.2M in the firsttwo years.
 Agency ranked one of the top three PR firms in Israel and the firstPRfirm under Israeli
management in the US.
 Put together and led media, analysttours and road shows.
 Obtained coverage in the top-tier Media.
 Served as the spokeswoman for varied clients.
 Coached executives in crisiscommunicationstactics.
 Generated clientinclusionsin leadinganalystreports.
 Partial clienteleinclude:TTI Telecom, Saifun,Carnegie Mellon University,Iron City, Flash
Networks, Audio codes.
 Obtained top-tier coverage in the media for agency clients.
PRx In San Jose, CA, USA - VP Business Development 1999-2000
 Led newly formed Marcomgroup targeting Israeli start-ups in theSilicon-Valley.
 Brought- in new retainer-based accounts.
 Developed communication plans for new clients coveringpositioningand branding.
 Managed $ 780K / year in revenue.
 Oversaw20 professionalsof writers and media pitchers.
Neale-May and Partners,Palo Alto, CA, USA - Director 1998-1999
 Partnered with a professional PRand brandingteam, that launched PayPal.com.
 Led a group of 8 American Marcom professionalsthatcatered dot-com’s Israeli companies.
Naori-Shomrony Inc., Tel-Aviv, Israel - CEO 1994-1998
 Established a Marcomcompany which was situated at the opening three firms in Israel.
 Specialized in Marcomservices for the hi-tech arena.
 Served over 30 accounts including:

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o Publicly traded firms in the US includingRockwell/Conexant(CNXT), Lucent Israel
(ALU), RIT Technologies (RIT), and TTI Telecom (TTIL).
o Publicly traded firms in Europe includingOridion (ORIDN) and InterFarm/Merck-
Serono (MRK).
 Developed revenues from zero to $ 1.5 M/year.
Yedioth Media Group, Tel-Aviv, Israel - Editor-In-Chief 1990-1994
 Started newspaper regional edition for the largestand leadingmedia group in Israel.
 Transitioned newspaper from insertin national edition to independent.
 Managed team of 40 editors,journalists,graphic designers and photographers.
 Won excellence award for increasingcirculation by 60% in one year.
Education & Training
 Tel-Aviv University,Israel - Bachelor of Arts (major:Arts and Humanities).
 Tel-Aviv University,Israel - Master of Arts (major:Journalism and Communication).
 DaatHa’Sharon College - Social Media & Lead Generation Manager.
 GishotCollege, Israel –Certified Group Leadership.
Languages
 Hebrew, English – mother tongue.
 Spanish –conversant.