6. Introducing AdKeeper
A Keep Button on every ad TM
…and a Keeper to put them in. TM
As
users
browse
the
Internet,
a
Keep
When
users
click
the
,
the
ad
is
seamlessly
copied
Bu(on
allows
them
to
con3nue
doing
into
their
very
own
Keeper,
a
dynamic,
personalized
what
they’re
doing
and
simply
save
ads
and
private
web-‐page
where
users
are
free
to
interact
for
later.
with
their
Kept
ads
on
their
own
3me
and
terms.
7. Zero Friction
Consumer Industry
• No
soCware
• Seamless
with
publishers
• No
downloads
• Seamless
with
ad-‐servers
• No
browser
extensions
• Seamless
with
networks
• No
plug-‐ins
• Seamless
with
exchanges
• No
pre-‐registra3on
• Good
for
everyone
Click. Kept. Period.
10. Why Keep?
“Ads
help
me
“Ads
help
me
research
products
I’m
save
money.”
in
the
market
for.”
“I
like
the
brand
and
“I
just
like
the
ad.”
want
to
know
more.”
All ads ask for action.
Action takes time.
AdKeeper is “On My Time Advertising.”
11.
The Privacy Rule
Any
ad
that’s
personal
in
nature
should
be
available
for
viewing
later.
Click. Kept. Period.
11"
12.
The Blind Alley Rule
Any
ad
where
I’m
not
sure
what
happens
aCer
the
click
should
be
available
for
viewing
later.
Click. Kept. Period.
12"
13.
The 10 Second Rule
Any
ad
that
requires
more
than
ten
seconds
of
engagement
should
be
available
for
viewing
later.
Click. Kept. Period.
13"
14.
The Every Ad Rule
Every single ad on
the
Internet
is
more
useful
if
it
offers
the
chance
to
be
used
later.
Click. Kept. Period.
14"
15. Great for the entire Ecosystem
Consumers
• Improved
user
experience
with
both
content
and
ads
• Ability
to
“3me
shiC”
engagement
with
adver3sing
• More
respecLul
Internet
experience
16. Great for the entire Ecosystem
Publishers
• Improved
user
experience
with
both
content
and
ads
• Increased
visitor
dura3on,
page-‐views
• Increased
spend
from
adver3sers
who
want
their
ads
Kept
• Alignment
with
movement
towards
respecLul
Internet
17. Great for the entire Ecosystem
Advertisers
• Establish
opt-‐in
consumer
engagement
•
Create
residual
value
for
ad
messaging
•
Evaluate
engagement
through
Keep™
metrics
•
Addi3onal
reach
through
sharing
18. AdKeeper Service: Intent to Use
Custom Breaks
Q. How likely are you to use this new service?"
Base: Total (1,600); Early Adopters (195); Value Maximizers (748); Upscale Users (73)"
