Back to the Future with Local Search - Mozcon 2015 - Mary Bowling

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Were you at Mozcon 2015? Did you miss it but want all the info? Check out Mary Bowling's slides from her talk on Local Search from the MozCon Conference! Get actionable tips and advice to improve your local search presence! #mozcon #localsearch

Marketing

@MaryBowling #Mozcon
Photo by Theilr
Google local algos

@MaryBowling #Mozcon 2015

@MaryBowling #Mozcon
Photo by Theilr
Google local algos
Marketing tactics

@MaryBowling #Mozcon
Google local algos
Marketing tactics

@MaryBowling #Mozcon
Proximity Relevance Prominence

Centroid

@MaryBowling #Mozcon
2004
2015

Dominate
in the area
around you

@MaryBowling #Mozcon

Expand
realistically

@MaryBowling #Mozcon

Virtual
=
fake

@MaryBowling #Mozcon
http://
www.investopedia.com/
terms/v/virtual-office.asp

@MaryBowling #Mozcon
Google says: “Use a
precise, accurate address to
describe your business
location. PO Boxes or
mailboxes located at remote
locations are not
acceptable.”

@MaryBowling #Mozcon
Google says: “If your
business rents a temporary,
‘virtual’ office at a different
address from your primary
business, do not create a
page for that location unless
it is staffed during your
normal business hours.”

@MaryBowling #Mozcon
Faking
it ?
Photo
by
@Doug88888

@MaryBowling #Mozcon
Google
needs to
trust
location

@MaryBowling #Mozcon
Citation: “A mention of a business
name in close proximity to its address,
phone number, or both. Used by the
search engines to weigh both the
accuracy and popularity of businesses
in their indexes.”
https://moz.com/learn/local/local-search-terms-glossary

@MaryBowling #Mozcon
Citations
quality
over
quantity

Apple
Maps
Connect

@MaryBowling #Mozcon
GMB
guidelines
have
changed
https://support.google.com/business/answer/3038177?hl=en

@MaryBowling #Mozcon
New
rules for
agencies

@MaryBowling #Mozcon
Categories
reinforce
relevance

@MaryBowling #Mozcon
Reinforce
categories
Add sub-
categories

@MaryBowling #Mozcon
Use
category
tools
https://moz.com/local/categories/engine/mozlocal
http://blumenthals.com/Google_LBC_Categories

@MaryBowling #Mozcon
Build
pages for
cats and
subcats

@MaryBowling #Mozcon
Local
Ranking
Factors
Survey
https://moz.com/local-search-ranking-factors

@MaryBowling #Mozcon
Listen
to your
customers

@MaryBowling #Mozcon
Fix
business
problems

@MaryBowling #Mozcon
Local
links
are
easier

@MaryBowling #Mozcon
Grow
local
barnacles

@MaryBowling #Mozcon

Build
good
local
karma

@MaryBowling #Mozcon
Move
referrals
online

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Back to the Future with Local Search - Mozcon 2015 - Mary Bowling

2. @MaryBowling #Mozcon Photo by Theilr Google local algos

3. @MaryBowling #Mozcon 2015 @MaryBowling #Mozcon Photo by Theilr Google local algos Marketing tactics

4. @MaryBowling #Mozcon 2004

5. @MaryBowling #Mozcon 2007

6. @MaryBowling #Mozcon 2008- 2009

7. @MaryBowling #Mozcon 2010

8. @MaryBowling #Mozcon 2012

9. @MaryBowling #Mozcon 2013

10. @MaryBowling #Mozcon 2015

11. @MaryBowling #Mozcon Google local algos

12. @MaryBowling #Mozcon Google local algos Marketing tactics

13. @MaryBowling #Mozcon Proximity Relevance Prominence

14. @MaryBowling #Mozcon Proximity Relevance Prominence

15. @MaryBowling #Mozcon Proximity Relevance Prominence

16. @MaryBowling #Mozcon Proximity Relevance Prominence

17. @MaryBowling #Mozcon

18. Centroid @MaryBowling #Mozcon 2004 2015

19. Dominate in the area around you @MaryBowling #Mozcon

20. Expand realistically @MaryBowling #Mozcon

21. Virtual = fake @MaryBowling #Mozcon http:// www.investopedia.com/ terms/v/virtual-office.asp

22. @MaryBowling #Mozcon Google says: “Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.”

23. @MaryBowling #Mozcon Fake ? maybe

24. @MaryBowling #Mozcon Google says: “If your business rents a temporary, ‘virtual’ office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.”

25. @MaryBowling #Mozcon Faking it ? Photo by @Doug88888

26. @MaryBowling #Mozcon

27. @MaryBowling #Mozcon Google needs to trust location

28. @MaryBowling #Mozcon

29. @MaryBowling #Mozcon Citation: “A mention of a business name in close proximity to its address, phone number, or both. Used by the search engines to weigh both the accuracy and popularity of businesses in their indexes.” https://moz.com/learn/local/local-search-terms-glossary

30. @MaryBowling #Mozcon Citations quality over quantity Apple Maps Connect

31. @MaryBowling #Mozcon

32. @MaryBowling #Mozcon GMB guidelines have changed https://support.google.com/business/answer/3038177?hl=en

33. @MaryBowling #Mozcon New rules for agencies

34. @MaryBowling #Mozcon Categories reinforce relevance

35. @MaryBowling #Mozcon Be specific

36. @MaryBowling #Mozcon Reinforce categories Add sub- categories

37. @MaryBowling #Mozcon Use category tools https://moz.com/local/categories/engine/mozlocal http://blumenthals.com/Google_LBC_Categories

38. @MaryBowling #Mozcon

39. @MaryBowling #Mozcon Build pages for cats and subcats

40. @MaryBowling #Mozcon

41. @MaryBowling #Mozcon