6. Why viral and creative ads
are not guerrilla marketing?
1. It’s a disservice to these ads
2. It’s obvious that a brand paid for it
3. It’s conventional
7. Why creative ads aren’t
guerrilla?
4. What’s the name of the brand in this picture?
8. Why creative ads aren’t
guerrilla?
I also don’t remember, and I made this
presentation.
10. And the trick is?
1. Diverting attention from the straw to the hand
2. Getting a friend’s help
3. Both
4. The fact that we all have just watched a McDonalds ad
11. How do I know it’s an ad?
It could be a coincidence, just a location they were at, right?
Wrong.
1. What did they order? Just juice?
2. Why did the guys watching the trick remove the lid from his cup?
3. Why would he hold the cup like that?
14. Amazon
There used to be an endless supply of Amazon employees on
Twitter whose whole life seemed to be revolving about
working at Amazon sorting center and be happy about it. Very
poorly executed, for a company with that budget...
16. North Face
What did they do?
Replaced landscape picture with similar pictures
featuring people in the North Face gear.
What did they do wrong?
Got caught because after publishing an article
about their ingenuity...
18. US Military
Join the military and:
1. Get a blonde cheerleader girlfriend
2. Propose to her at the game of your favorite
football team
3. Get cheered on by the crowd
4. Secure a hero status
10/10 American dream points!
19. How do I set up Guerrilla
Marketing for my business?
20. Where to start
1. know your audience
2. know their habits
3. just wait
23. Free stock photos
1. Research images and publications
relevant to your business
2. Take beautiful photos
a. remove branding
b. create several versions in different tones
3. Submit to websites like Unsplash and
Pexels
4. Track images and promote your product
25. Price tracking and price based
campaigns
1. Set up scraper to collect competitors’
prices
2. Run scraper on a daily/weekly basis
3. Match competitors prices with your prices
4. Run campaigns on better offers
26. Price tracking and price based
campaigns
1. Scraper
2. Excel
3. Fuzzy Lookup
Add-in
VS
27. Targeting disappointed
customers
1. Alerts triggered by mention of your
competitors’ brand combined with
negative words like $#!%, *%$@#&!, and
others
2. Alternativeto.net and similar websites
