1. From the suppliers to the
supply chain:
How to design a Green
Supply Chain
Management Model?
Jose María Fernández Alcalá
Derio, 15th November 2013

2. Aims:
1.
To present the conceptual model for the
integral management of environmental
aspects in the supply chain.
2.
To show the commitment of the Basque
Ecodesign Center and its partner
companies to environmental traction in
their supply chains.
3.
To show practical cases of partner
companies of the Basque Ecodesign
Center.
4.
To present the specific lines of action
and support for 2014 in the supply
chain.

3. Key Concepts:
§ The concept of Extended
Producer Responsibility
LEGAL
responsibility
ECONOMIC
responsibility
PROPERTY
PHYSICAL
responsibility
RESPONSIBILITY
OF INFORMING
§ The concept of product
Life-Cycle

4. Agents involved:
Supplier
engagement
RAW
MATERIAL
MANUFACTURERS
SUPPLIERS
PRODUCER

5. Agents involved:
Supplier
engagement
RAW
MATERIAL
MANUFACTURERS
SUPPLIERS
PRODUCER
CONSUM ER
DISTRIBUTORS
Traction of the
supply chain
RETAILERS
END-OF-LIFE
MANAGERS

6. Agents involved:
Supplier
engagement
RAW
MATERIAL
MANUFACTURERS
Economic and
cash flow
SUPPLIERS
PRODUCER
CONSUMER
DISTRIBUTORS
Flow of
materials
and service
Traction of the
supply chain
RETAILERS
END- OF- LIFE
MANAGERS

7. Agents involved:
Supplier
engagement
RAW
MATERIAL
MANUFACTURERS
Economic and
cash flow
SUPPLIERS
PRODUCER
CONSUMER
DISTRIBUTORS
Flow of
materials
and service
Supply chain
management
Flow of
Information
and collaboration
RETAILERS
END- OF- LIFE
MANAGERS

8. B
se
ct
ce
s
R
or
un
ea
ic
at
le
io
st
ns
at
e
se
D
ct
om
or
Te
es
C
ch
om
tic
no
m
co
lo
er
gy
ns
ci
um
al
se
pt
ct
io
or
n
In
an
su
d
ra
ho
nc
m
e
e
In
ap
du
pl
st
ia
ria
nc
l g Au
es
to
oo
m
ds
o
Le
an tive
is
d
ur
se
e
rv
an
ic
d
es
fr
ee
M
at
tim
er
ia
e
ls
H
an
ea
d
lth
C
on
st
C
ru
he
ct
m
io
ic
n
al
se
ct
G
or
as
an
En
d
er
oi
gy
l
se
rv
R
ic
aw
es
m
at
er
ia
ls
m
m
g
an
ki
n
co
le
Te
k
in
dr
er
vi
d
an
ls
ia
od
nc
na
Fi
60% of the
environment
al impact
during the
product's life
cycle is in the
hands of the
supply chain
Fo
Agents involved:
100%
80%
60%
Impacts of the supply chain
40%
20%
0
Direct impacts
Source.- State of GreenBusiness 2013 – GreenBiz Group Inc

9. Agents involved:
Company A
co
or
tit
supplier
su
r
cu
sto
me
r
er
tom r
s
e
cu
pli
up
s
tit
cu
pp
lie
or
r
st
om
er
Company C
Company D
customer
competitor
Company E
or
r
supplier
c
c
om
mp
pet
e it
it
pe
com
lie
e
mer
cu to
custo
p e
plier
sup
sup
titor
pp
The complexity
of the supply
chain...
pe
custo
mer
supp
lier
er
tom
cus
sup
p
lier
om
cu
st
Company B
customer
r
r
om
ome
su
r
l r
plie
s p
sup
r
ie
l
pp
u t
cust
c
er
pe
om
m
su

10. Supply Chain Model:
Aspects in
products/
services
(business)
Environmental
Management
of the activity
Hiring of
corporate
Services
Three fields of action

11. Aspects in
products/
services
(business)
Environmental
Management
of the activity
Hiring of
corporate
Services
Extended
Producer
Responsibility
Life
Cycle
Agents
involved
Level of
commitment
Environmental
traction
strategy in the
supply chain
Green Supply
Chain
Management
Model

12. Supply Chain Model:
Agents
involved
PRODUCER
RAW
MATERIAL
MANUFACTURERS
Environmental
Management
of the activity
Hiring of
corporate
Services
Aspects in
products/
services
(business)
SUPPLIERS
DISTRIBUTORS
RETAILERS
CONSUMER
END-OF-LIFE
MANAGERS
þ þ þ
þ þ
þ þ þ þ þ þ

13. Supply Chain Model:
Level of
COMMITMENT: :
CONSULTATION:
-
REQUIREMENT:
- Material blacklists
- Requirements for suppliers
depending on levels
LOW
From
consultation
and demands
TRACTION
methods:
Surveys
Focus groups
Meetings with agents
Public fora
Support committees
Level of
commitment

14. Supply Chain Model:
Level of
COMMITMENT: :
CONSULTATION:
-
REQUIREMENT:
- Material blacklists
- Requirements for suppliers
depending on levels
To collaboration and
strengthening of
relationships
Surveys
Focus groups
Meetings with agents
Public fora
Support committees
NEGOTIATION:
INVOLVEMENT:
Level of
commitment
- Bilateral agreements
regarding goals to be achieved
/price...
- Access to corporate design
tools
- Online feedback systems
- Design meetings
COLLABORATION:
- Joint projects
- Joint ventures
- Work with shared design
tools
STRENGTHENING:
- Integration of external agents
in the definition of new
products/services and even in
the business strategy
HIGH
MEDIUM
LOW
From
consultation
and demands
TRACTION
methods:

15. Supply Chain Model:
Environmental
Management
of the activity
Hiring of
corporate
Services
Aspects in
products/
services
(business)
Level of
LOW
commitment
CONSULTATION:
HIGH
MEDIUM
REQUIREMENT:
NEGOTIATION:
INVOLVEMENT:
COLLABORATION:
STRENGTHENING:
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ

16. Supply Chain Model:
PRODUCER
Level of
LOW
commitment
CONSULTATION:
HIGH
MEDIUM
REQUIREMENT:
NEGOTIATION:
INVOLVEMENT:
COLLABORATION:
STRENGTHENING:
RAW
MATERIAL
MANUFACTURERS
þ
þ
þ
þ
þ
þ
CONSUMER
END- OF-LIFE
M ANAGERS
SUPPLIERS
DISTRIBUTORS
RETAILERS
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ*
þ
þ
þ
þ
þ
þ*
þ*
þ*
þ*
þ
þ
þ
þ
*.- Only for B2B cases

17. Supply Chain Model:
Environmental
traction
strategy in the
supply chain