Cart Abandonment Recovery Why and How To Stop It Happening
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Part of our #CRO Talk meetup series covering key aspects of ecommerce conversion rate. Our meetup is held every 3rd Wednesday of the Month in Sydney CBD. With 3 out 4 shoppers leaving carts, ecommerce manager are leaving a lot of money on the table. This event covers the key drivers for shoppers to leave a site and mechanisms used to bring back shoppers to complete their purchase.
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Cart Abandonment Recovery Why and How To Stop It Happening
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- 6. 6 According to Baymard Institute 67.44% of shopping carts are abandoned online.
- 8. 8 No purchase Intention Very hard fixes System Errors Easy fixes Business challenges Hard fixes
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- 13. 13 Why did these guys dropped .They went as far as entering their details. Better check
- 14. Large drop out from returning visitors who landed on register page (before checkout)… Turns out cart was timing out while users were browsing elsewhere. Lost all their basket item. Fix: Consider saving the session data for longer
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- 21. Retention Revenue Follow up email Retargeting Capture email Something happened/ Abandon Add to cart Return to Cart & Finish Transaction Activation 21
- 22. 22 Every single cart abandonment email ~$5 in rev. 1/3 lead to a purchase back 1/8th emails are clicked 1/2 recovery emails are opened
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- 28. 28 Tailored title inc. prod Urgency Alternative Contact method
- 30. 30 Urgency
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- 41. Do your best to keep them on the site ‣ Look for obvious issues via user testing ‣ Check your technical signals & form issues ‣ Test shipping policy and timeframe ‣ Conduct exit survey ‣ Get their email early Get back to them quickly ‣ Keep their cart alive ‣ Use email recovery solution ‣ Craft the best possible email and test Retarget them efficiently ‣ Adapt messaging and visuals ‣ Adjust campaign length based on purchase pattern 41
- 42. Date: Wednesday, June 15, 2016 18:30 RSVP here 4 2