Content in the COVID-19 Era
This epic session will take you on a journey. Jean Cheney, content creator, will get straight to the point on the importance of SEO during Covid-19 and how you can best leverage your content and work with content creators, like Jean for optimum long term results. You will learn: • How to keep your audience engaged - from the comfort of their own lounge room • How to engage and not disenfranchise your audience during covid-19 lockdown • How to work with and inspire content creators during covid-19 lockdown Jean is an experienced travel content creator, who has been at this ol' game for over 7 years. Travelling the world working with luxury brands, DMO's and local tourism operators she spends her time creating great engaging evergreen content and not being an Instagram model. In fact her Instagram is one of the most disjointed and anti-Instagram that you'll have the pleasure of viewing.
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Content in the COVID-19 Era
- 3. Jean Cheney Traveling Honeybird is Australia’s favourite coffee fuelled adventure travel blog. Started in 2013 Based in Melbourne. Worked with brands such as; G Adventures, Shangri La, Accor, Nestle, Breville. Tourism boards from Australia to Japan and throughout Europe All the socials -@honeybirdtravel
- 4. Content in the covid-19 era How to keep your audience engaged - from the comfort of their own lounge room 1 2 3 4 How to engage and not disenfranchise your audience during covid-19 lockdown How to work with and inspire content creators during covid-19 lockdown Question time – I won’t be looking at the Q&A or chat as I’m a chatting away
- 5. The things I won’t be discussing today… The basics of SEO Keyword research
- 6. How to keep your audience engaged. From the comfort of their own lounge room
- 7. Content creation is a marathon, not a sprint.
- 8. How to engage and not disenfranchise your audience during covid-19 lockdown
- 9. Be bold But not offensive @modulare.us These are $60 USD facemasks that are selling out on release.
- 10. Use a quote or a high impact statement here
- 11. Is now the best time to update your content?
- 12. How to work with and inspire content creators during covid-19 lockdown
- 13. Community outreach Do your research Engage Monitor the content Make the first move
- 14. Community outreach takes time and energy to get it right.
- 16. Once you’ve found a content creator to work with. Have a contract. An email is simply not good enough.
- 18. You should also have a briefing sheet. Which should include; # hashtags Keywords or phrases Links if included Any exclusions – affiliate links, competitor links, advertising. Deadlines.
- 19. Be generous and share the content around!
- 20. Questions?
Editor's Notes
- Importance of creating relevant content. Continue producing consistent content – even if there is a reduction Different content for different platforms Don’t be afraid to be bold with your content Understanding the buyer cycle has changed. People are looking for escapism.
- Talk about the importance of longeivity Ever green content Not being tempted by keyword stuffing on covid-19
- Be bold with your content but not offensive
- Be bold with your content but not offensive
- If you already have content now is a great time to invest in updating your content! Give it a fresh feel, re-engange with your audience One of my posts from 206-ish, is now getting some traffic.
- It’s a really tough time for everyone. A lot of websites and content creators have experienced a 85% ish drop in traffic. It’s depressing. Like soul crushing depressing. So now is actually a great time to do some outreach with content creators.
- Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
- Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
- Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
- Explore the options around working with content creators. Including outreach steps Reviewing the content that is created
- Don’t spam content creators!
- Including outreach steps Reviewing the content that is created
- Including outreach steps Reviewing the content that is created