Getting Your First 100 Customers On The Cheap - Startup Scaling Up Series
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Part of Manly Entrepreneurs Meetup Scaling up Series Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users. We cover: * Customer segmentation and problem definition, * Messaging * Tips and tricks to reach out your core user group Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut Now, go! Do something amazing
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Getting Your First 100 Customers On The Cheap - Startup Scaling Up Series
- 1. A Manly Entrepreneurs Meetup presentation by In Marketing We Trust
- 2. ABOUT FREDDY ‣ MD @ In Marketing We Trust ‣ Geek hidden in a suit ‣ Search marketing background ‣ With Manly Entrepreneurs since 2010 ‣ Started business in July 2013 ‣ 14 FT team mates & 100% YoY growth 2 years running ‣ Charity rally driver 2 Goby desert, Mongolia
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- 5. DON’T SCATTER GUN BE SNIPER FOCUS Spend time and effort targeting the right people 5
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- 15. 15 In doubt always build a product that is seen as a pain killer rather than a vitamin.
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- 20. 20 Worth reading
- 21. Keep it clear, simple, relevant (for them) 2 1
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- 25. 25 Worth reading (and buying): copyhackers.com
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- 29. 29 Talk about your product => check overall interest => Follow up with user interview => Get qualitative data/feedback
- 30. 30 Who can introduce me to that chap? What is he interested in? Where else does he go? Heard that dude is an investor. Might need to pick his brain
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- 32. 32 Google: ben the bodyguard. Failed Startup but awesome launch, gathering momentum and PR buzz. Hype helps to recruit beta testers
- 34. 34 Don’t settle with 1 follow up. Most sales happen with a few contacts. Heaps of new tools out there. Disclaimer: not affiliated with Growbots, those guys got their messaging right (for me as a target audience)
- 35. 35 Story: Atlassian founders bought crates of beers and stuck their logo on it, distributed free at a dev. conference where they had only hall pass. Got everyone’s attention for a fraction of sponsorship cost.
- 36. ‣ ‣ ‣ ‣ 36 His first title was Broadband and whitesand…
- 37. 37 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
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