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How Brands Can Work With Bloggers

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In Marketing We Trust
In Marketing We Trust

For our latest webinar, we spoke to Phoebe Lee about how brands can work with bloggers. Here, we're sharing the insights. What we'll cover: * How to develop a successful working relationship * Ways to work with bloggers * Why you need to brief and how to do it properly * How to find influencers * Top tips for getting the most out of every collaboration

Marketing
1 of 13
How brands can work with bloggers Phoebe Lee | Little Grey Box
We’ve worked with:
Overview • How to develop a successful working relationship • Ways to work with bloggers • Why you need to brief and how to do it properly • How to find and approach bloggers • How to get the most out of every collaboration
How to develop a successful working relationship
1. Be prepared 2. Negotiate and agree upon all deliverables upfront 3. Establish a contract 4. Compensate them and ensure they actually receive payment 5. Brief them well 6. Give them everything they need to do the job 7. Give them time to do their 
 own thing 8. Consider shoot times and let people know they are coming 9. Understand crediting and ownership How to develop a successful working relationship
Ways to work with bloggers
1. Social media posts and stories 2. Sponsored posts 3. Written reviews 4. Video reviews 5. Media or press trips 6. Social media takeover 7. Ambassadorship 8. Gifted gear and contra arrangements 9. Giveaways 10. Influencer competitions 11. Event Nights 12. Guest posts 13. Affiliate Marketing Ways to work with bloggers
Why you need to brief and how to do it properly
1. PDF format with live links 2. Background information 3. Campaign insight 4. Purpose of the campaign 5. Deliverables 6. Key information to include 7. Examples of what you like 8. Examples of what you don’t like 9. Reporting requirements Why you need to brief and how to do it properly
How to find and approach bloggers
1. Contact via email 2. Personalise your approach 3. Give and expect respect 4. Find a creator with content you love that fits with your brand 5. Google search 6. Don’t underestimate 
 micro-influencers How to find and approach bloggers
How to get the most out of every collaboration
Q&A

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How Brands Can Work With Bloggers

  • 1. How brands can work with bloggers Phoebe Lee | Little Grey Box
  • 3. Overview • How to develop a successful working relationship • Ways to work with bloggers • Why you need to brief and how to do it properly • How to find and approach bloggers • How to get the most out of every collaboration
  • 4. How to develop a successful working relationship
  • 5. 1. Be prepared 2. Negotiate and agree upon all deliverables upfront 3. Establish a contract 4. Compensate them and ensure they actually receive payment 5. Brief them well 6. Give them everything they need to do the job 7. Give them time to do their 
 own thing 8. Consider shoot times and let people know they are coming 9. Understand crediting and ownership How to develop a successful working relationship
  • 6. Ways to work with bloggers
  • 7. 1. Social media posts and stories 2. Sponsored posts 3. Written reviews 4. Video reviews 5. Media or press trips 6. Social media takeover 7. Ambassadorship 8. Gifted gear and contra arrangements 9. Giveaways 10. Influencer competitions 11. Event Nights 12. Guest posts 13. Affiliate Marketing Ways to work with bloggers
  • 8. Why you need to brief and how to do it properly
  • 9. 1. PDF format with live links 2. Background information 3. Campaign insight 4. Purpose of the campaign 5. Deliverables 6. Key information to include 7. Examples of what you like 8. Examples of what you don’t like 9. Reporting requirements Why you need to brief and how to do it properly
  • 10. How to find and approach bloggers
  • 11. 1. Contact via email 2. Personalise your approach 3. Give and expect respect 4. Find a creator with content you love that fits with your brand 5. Google search 6. Don’t underestimate 
 micro-influencers How to find and approach bloggers
  • 12. How to get the most out of every collaboration
  • 13. Q&A