Get close to youth at ESOMAR Qualitative 2014

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Get close to youth at ESOMAR Qualitative 2014, presented by Joeri Van den Bergh (InSites Consulting) and Simone Reitbauer (VIACOM Insights) on Tuesday November 18 2014 in Venice (IT)

Marketing

CELEBRATING*
BEING PART OF THEIR JOURNEY *
BEING… NOT BORING*
SHARING STORIES*
* ALL THE TIME
BEING IN THE HEART
OF YOUTH MEANS

•3 weeksJune-July 2013
•10 countries & in one language (English)
•120 active community participants + 30 active blog participants across all 10 countries
•Total of 2820 community posts + 322 blog posts
The celebratingyouthcommunity

Amsterdam
Stockholm
Berlin
Warsaw
78%
participation
61%
participation
52%
participation
75%
participation

Online
Online questionaire
YouTube
Pre-roll videos

All partnerssharedstoryvia SocialMedia –andletuserssharefurther

@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder,Gen Y expert & marketing authorInSitesConsulting
Joeri Van den Bergh
Simone Reitbauer
Head of Research & InSightsVIMN Northern Europe
@VIMNInsights
vimninsights.viacom.com

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Get close to youth at ESOMAR Qualitative 2014

3. CELEBRATING* BEING PART OF THEIR JOURNEY * BEING… NOT BORING* SHARING STORIES* * ALL THE TIME BEING IN THE HEART OF YOUTH MEANS

4. •3 weeksJune-July 2013 •10 countries & in one language (English) •120 active community participants + 30 active blog participants across all 10 countries •Total of 2820 community posts + 322 blog posts The celebratingyouthcommunity

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36. YOLO ≠YOLT

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42. Amsterdam Stockholm Berlin Warsaw 78% participation 61% participation 52% participation 75% participation

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47. Low #selfiesteem?

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51. Online Online questionaire YouTube Pre-roll videos

52. Facebook How we engaged Millenials

53. All partnerssharedstoryvia SocialMedia –andletuserssharefurther

54. Fans reacting

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56. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder,Gen Y expert & marketing authorInSitesConsulting Joeri Van den Bergh Simone Reitbauer Head of Research & InSightsVIMN Northern Europe @VIMNInsights vimninsights.viacom.com

Get close to youth at ESOMAR Qualitative 2014

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