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The Chief Consumer Officer at Discover the power of ambassadors

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InSites on Stage

The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

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Massive change @TOMDERUYCK
Many possible futures @TOMDERUYCK
Structural Collaboration with consumers @TOMDERUYCK
‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
@TOMDERUYCK
notFaking it @TOMDERUYCK
notDoing everything consumers ask @TOMDERUYCK
notHaving no strategy @TOMDERUYCK
We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
Challenge accepted? @TOMDERUYCK
@TOMDERUYCK
#2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
Consumer collaboration initiatives #1 @TOMDERUYCK
Reactive & proactive #1 @TOMDERUYCK
Discovering new opportunities #1 @TOMDERUYCK
Bringing down the silos #1 @TOMDERUYCK
Even the CFO will be happy! #1 @TOMDERUYCK
Keeping onGOing GOing #1 @TOMDERUYCK
#1 @TOMDERUYCK
Avoid a Collaboration Hangover! #1 @TOMDERUYCK
Ambassador Team #1 @TOMDERUYCK
#2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
#2 @TOMDERUYCK
#2 @TOMDERUYCK
Inspiring and empowering employees at all levels #3 @TOMDERUYCK
What if…? #3 @TOMDERUYCK
HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
#3 @TOMDERUYCK
Leverage of results & culture externally #4 @TOMDERUYCK
#4 @TOMDERUYCK
Impact measurement #5 @TOMDERUYCK
Culture #5 @TOMDERUYCK Performance Communication
@TOMDERUYCK CHIEF CONSUMER OFFICER
Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards

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