How do those freelance designers you look up to set their prices, while most of us are struggling to pay for the lifestyle we want? This webinar will teach you how to increase your value to clients so you both can feel comfortable with your rates. We'll learn about how to set your pricing, how to negotiate, and ways to keep your clients happy.

2. Value For Money
How to price your
freelance design work

4. Worst Project Proposal in History

10. You are NOT the hours you work

14. So your clients are paying for
value

16. 2
3
1

17. 2
3
1 Pricing

18. 2
3
1 Pricing

19. 2
3
1 Pricing
Negotiation

20. 2
3
1 Pricing
Negotiation

21. 2
3
1 Pricing
Negotiation
Increase Your Value

22. Pricing
1

23. What is your break-even rate?

24. The honest truth

25. You don’t work everyday
The honest truth

26. You don’t work everyday
You don’t really work 8-9 hours a day
The honest truth

27. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
The honest truth

28. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
You pay taxes
The honest truth

29. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
You pay taxes
You need to put some money away for pension and savings
The honest truth

30. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
You pay taxes
You need to put some money away for pension and savings
You have business costs like your computer and software
The honest truth

31. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
You pay taxes
You need to put some money away for pension and savings
You have business costs like your computer and software
You may have some downtime without clients
The honest truth

32. You don’t work everyday
You don’t really work 8-9 hours a day
You have meetings, emails, and lunch time
You pay taxes
You need to put some money away for pension and savings
You have business costs like your computer and software
You may have some downtime without clients
The honest truth

33. Creative Work Time + Management Time + 20% Buffer Time
=
Estimated Project Time

34. (Estimated Project Time X Break-Even Rate) + Other Project Expenses
=
Project Cost

35. Now add the ME factors

36. How interested are you?

37. Thinking long term

39. Three Packages Technique

41. How to build the packages?

42. Negotiation
2

43. How Much Am I Worth?

46. Win-Win

47. Win-Win

48. It’s not just the price

49. Timing (start and finish)
It’s not just the price

50. Timing (start and finish)
Number of revisions
It’s not just the price

51. Timing (start and finish)
Number of revisions
Number of payments
It’s not just the price

52. Timing (start and finish)
Number of revisions
Number of payments
The services (the three packages)
It’s not just the price

53. Timing (start and finish)
Number of revisions
Number of payments
The services (the three packages)
It’s not just the price

54. The Four Negotiation Phases

55. Before you even talked1

56. on LinkedIn?

57. Maybe on Facebook?

58. Or Instagram?

59. Tinder?

60. Yellow Pages?

61. Shine your online presence

62. The first meeting/call2

67. The proposal call3

68. The Perfect Proposal

69. Bank of Alternatives

70. Sealing the deal4

71. Client: Can you cut it by 50%?

72. Client: Can you cut it by 50%?
Me: nope. But you should go with my competitor. He’s cheaper :)

73. Client: Can I have a small discount?

74. Client: Can I have a small discount?
Me: I see your budget is limited. Let’s decide what we can get rid off.

75. Client: ______

76. Client: ______
Me:
Hi [Client’s name],
I haven’t heard back from you on [project/opportunity] so I’m going to assume
you’ve gone in a different direction or your priorities have changed.
Let me know if I can be of assistance in the future.
Regards,
Lior

77. 3
Increase Your Value

80. 2
3
4
1

81. 2
3
4
1

82. 2
3
4
1 Your skills

83. 2
3
4
1 Your skills

84. 2
3
4
1 Your skills
Brand

85. 2
3
4
1 Your skills
Brand

86. 2
3
4
1 Your skills
Brand
Service quality

87. 2
3
4
1 Your skills
Brand
Service quality

88. 2
3
4
1 Your skills
Brand
Service quality
Learn your client’s business

89. How to increase your value even MORE?

90. How to increase your value even MORE?
1. Understand their business (ask questions, do your research)

91. How to increase your value even MORE?
1. Understand their business (ask questions, do your research)
2. Look for problems/needs

92. How to increase your value even MORE?
1. Understand their business (ask questions, do your research)
2. Look for problems/needs
3. Teach them everything you know

93. How to increase your value even MORE?
1. Understand their business (ask questions, do your research)
2. Look for problems/needs
3. Teach them everything you know
4. Tell them what they shouldn’t do

94. How to increase your value even MORE?
1. Understand their business (ask questions, do your research)
2. Look for problems/needs
3. Teach them everything you know
4. Tell them what they shouldn’t do
5. Learn how to charge for extra value

95. Help them solve THEIR problems,
and they will HAPPILY pay you more

96. Thank You
Lior Frenkel
www.thenuschool.com

97. Thank You
Lior Frenkel
www.thenuschool.com