Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX changed the way we look at designing products—including how we work with our colleagues in product management, software engineering, marketing, and executive leadership. In this tactical talk, Jeff Gothelf, author of Lean UX, shares his key insights from 5 years of teaching, writing about, and practicing Lean UX.

2. A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E

3. A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

4. _ _4

5. 5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

6. L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

7. L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

8. L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

9. L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

10. M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

11. T W O T H I N G S E M E R G E D

12. D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

13. P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

14. 3 B I G L E A R N I N G S F O R D E S I G N

15. A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16. R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18. 3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T

19. N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21. C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22. T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23. H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24. H O W M A N Y O F Y O U R U N A N D ,
W H I L E Y O U ’ R E R U N N I N G , PA U S E ,
TA K E P H O T O S A L O N G T H E WAY A N D
U P L O A D T H E M T O S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K
@ J B O O G I E

25. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

26. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

27. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

28. @ J B O O G I E

29. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

30. @ J B O O G I E

31. @ J B O O G I E

32. T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S

33. H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

34. @ J B O O G I E

35. "We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."

36. E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

37. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

38. I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

39. D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

40. R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

41. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

42. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

43. D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

44. P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

45. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

46. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

47. G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

48. S H I F T F R O M A C U LT U R E O F
D E L I V E RY T O A C U LT U R E
O F L E A R N I N G

49. T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
N E W B O O K S O O N !
S E N S I N G B O O K . C O M

51. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg
http://i.huffpost.com/gen/1975970/original.jpg
http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg
https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg
http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png
http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg