Organisations that utilise their data in a controlled way outperform their competitors*. This Masterclass covers the delivery of data and information led projects in mid and large organisations. Areas covered include: Data Strategy, Project Planning, Data Management Principles, Data Analytics, Risk Management and Regulation. The Masterclass has been designed for managers, senior managers and teams who are either starting to lead data and information projects and require strong knowledge to reduce project risks and issues, or for anyone who is responsible for part of their organisations' data strategy. This Masterclass will bring you on an end-to-end journey covering straight forward B2B and B2C approaches and many sample user cases. *McKinsey via Forbes – “Companies that put data at the center of the marketing and sales decisions improve their marketing return on investment (MROI) by 15 – 20%” *Economist Intelligence Unit via CIO.com – “The most successful companies have adopted a data-driven culture in which they maximize the use of data” Why Attend: • Deepen knowledge in data management • Learn how to write a Data Strategy • Obtain a firm understanding of data project management – including common risks, pitfalls and issues • Understand Big Data methodology and opportunities in your sector • Quick wins on how to deliver data-driven organisational outcomes About the Masterclass Leader: Alan Grogan is a recognised technology and data expert where his highly innovative and successful work has led him to be interviewed by many prestigious publications including The Financial Times (2014), the Sunday Telegraph (2014), ZDNet.com (2014), Computerweekly.com (2014), cbronline.com (2014), The Banker (2012) and CIO.com (2014). Hired by RBS at the peak of the financial crisis, Alan was tasked with transforming their data and analytics in the UK’s largest Corporate Bank. This is where he delivered a significant amount of customer, market and process analytics whilst also supporting operational risk & regulatory required change. Alan is also an acknowledged ‘IBM Big Data Hero’ alongside analytics leaders including professors at Oxford, John Hopkins and George Mason universities. He has given many keynote speeches and presentations including London, Vienna, Dublin, Athens, Sydney and Kuala Lumpur. He has an exemplary track record in driving innovation and new value in organisations with technology & data.

1. SMi MASTERCLASS SERIES 2015
www.smi-online.co.uk/2015rawdatamc.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
MC448
2015
1st
Central London
Hosted by:
Alan Grogan, Chief Data Officer, Data and Analytics, Helioserv
Delivering A Data Strategy -
From Raw Data to Required
Outcomes
DEC
SMi presents its 2015 masterclass on
About the Masterclass:
Organisations that utilise their data in a controlled way outperform their competitors*.
This Masterclass covers the delivery of data and information led projects in mid and large organisations. Areas
covered include: Data Strategy, Project Planning, Data Management Principles, Data Analytics, Risk
Management and Regulation.
The Masterclass has been designed for managers, senior managers and teams who are either starting to lead
data and information projects and require strong knowledge to reduce project risks and issues, or for anyone who
is responsible for part of their organisation’s data strategy.
This Masterclass will bring you on an end-to-end journey covering straight forward B2B and B2C approaches and
many sample user cases.
*McKinsey via Forbes – “Companies that put data at the center of the marketing and sales decisions improve their
marketing return on investment (MROI) by 15 – 20%.”
*Economist Intelligence Unit via CIO.com – “The most successful companies have adopted a data-driven culture
in which they maximize the use of data.”
Key Benefits of Attending:
• Deepen knowledge in data management
• Learn how to write a Data Strategy
• Obtain a firm understanding of data project management – including common risks, pitfalls and issues
• Understand Big Data methodology and opportunities in your sector
• Quick wins on how to deliver data-driven organisational outcomes
REGISTER BY 30TH SEPTEMBER AND RECEIVE A £100 DISCOUNT
REGISTER BY 31ST OCTOBER AND RECEIVE A £50 DISCOUNT

2. www.smi-online.co.uk/2015rawdatamc.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
Delivering A Data Strategy - From Raw Data
to Required Outcomes
08.30 Registration and Coffee
09.00 Opening remarks and introductions
09.10 Session 1 – Writing a Data Strategy
• Overview of the two types of data strategy
• Components of a data strategy
• Getting organisational buy-in and support
09.50 Session 2 – Data Maturity Plan
• Operating Model (OM) options and design
• Benchmarking of your current capabilities
• Setting realistic and stretching goals and plans
10.30 Morning Coffee
11.00 Session 3 – Data Management
• Overview of Business Data Architecture
• Business Case development for better data
• Data Quality & Risk Management
• Introduction to Master Data Management
11.40 Session 4 – Customer Data Analytics
• Product Analytics
• Market Analytics
• Customer Optimisation
12.20 Lunch
13.30 Session 5 – Sales Analytics whilst managing Risk
• Risk and Cost Adjusted Customer Management
• Opportunity Spotting
• Better enabled Customer Experience through Data
14.10 Session 6 – Big Data
• Big Data Introduction
• The Big Data Technology Stack
• Semi-Structured and Unstructured data sources
• Benefits of using unstructured data
• Risks, challenges and key areas of avoidance
14.50 Afternoon Tea
15.20 Session 7 – Geospatial and Location Based Insight
• The building blocks to Geographic Information
Systems (GIS)
• Driving new insights through advanced mapping
• Driving Customer Experience through Location
Based Analytics
16.00 Session 8 – Building a data or analytics business case
• Identifying business requirements
• Setting up a proof of concept
• The argument for offshoring Analytics & Big Data
• Benefits realisation/ tracking
16.40 Closing remarks
MASTERCLASS AGENDA
About your masterclass leader:
Alan Grogan is a recognised technology and data expert where his highly innovative and successful work has led him
to be interviewed by many prestigious publications including The Financial Times (2014), the Sunday Telegraph (2014),
ZDNet.com (2014), Computerweekly.com (2014), cbronline.com (2014), The Banker (2012) and CIO.com (2014).
Hired by RBS at the peak of the financial crisis, Alan was tasked with transforming their data and analytics in the UK’s
largest Corporate Bank. This is where he delivered a significant amount of customer, market and process analytics whilst
also supporting operational risk & regulatory required change.
Alan is also an acknowledged ‘IBM Big Data Hero’ alongside analytics leaders including professors at Oxford, John
Hopkins and George Mason universities. He has given many keynote speeches and presentations including London, Vienna, Dublin,
Athens, Sydney and Kuala Lumpur. He has an exemplary track record in driving innovation and new value in organisations with
technology & data.
About Helioserv:
Helioserv is specialist data management and technology integration business that helps organisations use data to drive
efficiency, manage risk and reduce cost. As an advanced data capability delivery firm, Helioserv is a chosen partner of
many of the world’s most innovative technology firms including MapR Technologies, RedOwl Analytics, Clarify.io, Koverse
and many more.

3. DELIVERING A DATA STRATEGY - FROM RAW DATA TO REQUIRED OUTCOMES
1st December 2015, Central London
4 WAYS TO REGISTER
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