Midia kit - Blog "Pensar Enlouquece, Pense Nisso" ("Thinking Makes You Crazy, Think About It") - http://www.pensarenlouquece.com - January 2013.

1. Media Kit – January /2013

2. Profile
Launched in August 2002, “Pensar Enlouquece, Pense Nisso”
(literally translated: “Thinking Makes You Crazy, Think About
It”) is one of the most known and awarded blogs in Brazil.
Its posts address issues like behavior, movies, music, politics
and latest news, in texts marked by strong opinionated
content, humor and quotes related to pop culture.
It was created by journalist Alexandre Inagaki, who
has written for several well known magazines, such
as Trip, Rolling Stone Brazil, YouPix and Continuum
(Itaú Cultural Institute).
The blog has a qualified public, including influencers,
journalists, publicists and college students, and its
posts are frequently mentioned by the traditional
media (Folha de S. Paulo, O Globo, Estadão, Época,
Veja, MTV).

3. The author
Alexandre Inagaki
39 years old
http://www.pensarenlouquece.com
http://www.linkedin.com/in/alexandreinagaki
Journalist and social media consultant.
Responsible for setting up and planning
online campaigns and producing content
on blogs and social networks for several
companies, such as Sony Pictures, Coca-
Cola, Banco Santander, Kraft Foods and
Mastercard.
Lecturer and curator at digital culture
events like Campus Party Brazil (social
media), youPIX Festival (culture hub),
Curitiba Social Media and Desencontro.

4. Awards and Special Mentions
Quoted on the cover of Época Magazine, issue 548 (November/2008), as one
of the "80 blogs that you should not miss," according to criteria that took into
account "audience, impact and relevance of the generated content."
IBest finalist award in the category "Best Weblog" in the years
2003, 2004, 2005 and 2008, and considered the most influential blog in
Brazil in research with students of 10 universities conducted by the
State University of Goiás and Bula Magazine.
Nominated as "Best Weblog in Portuguese" by international
BOBs award, sponsored by German media group Deutsche
Welle, in 2006, 2007 and 2010, and awarded best blog of
2007 according to public vote.
Awarded by Best of Websphere as the blogger of the year in 2009 promoted by
Pix Magazine, according to a jury of 150 internet personalities.

5. Awards and Special Mentions
One of the 20 best blogs of the decade according to Portal MTV. Also mentioned on the list
of the top 15 blogs in Brazilian survey by Retrospective 2000 to 2009 made by the site
Estadão. Nominated to the categories "Web Provoker" and “Vem, Gente” awards (awarding
influence and blogger personality) in the Best Websfera 2012, sponsored by youPIX.

6. Numbers and Facts
 92,201 page views and 78,629 unique visitors
monthly (Jan/2013).
 Average stay of 4 minutes and 4 seconds on the
homepage.
 One of the first blogs on the Hands portal
(http://m.hands.com.br), specially developed for
Brazilian users of iPhone.
 28,733 fans on Facebook fan page, 41,337
followers on Twitter, 474,141 followers on Google
Plus, 4,474 followers on Instagram.
Fonte: Google Analytics. Screenshot from the review published at youPIX Magazine.

7. Audience
Thanks to its recurrent audience, Pensar Enlouquece is one of
the blogs with the highest subscribers numbers: over 28
thousand readers receiving the updates through e-mail or feed
notification (such as Google Reader).
77,1% of Pensar Enlouquece readers have a college degree and
14,8% already have some postgraduate certification. 45,7% of
its audience is located in São Paulo area, 12,5% in Rio de Janeiro,
3,9% in Paraná, 3% in Minas Gerais, 2,3% in Distrito Federal
(Brasilia) and 1,8% in Ceará. 9,2% of the readers live outside
Brazil.
Habits: 90,9% of the audience has already bought something over internet, 75,1%
work, 39,8% study (20,2% work and study) and 66,3% have broadband connection.
Sources: Google Analytics, Feedburner, Facebook and a research held with 1.742 recurrent “Pensar Enlouquece, Pense Nisso” readers.

8. Social Networks - Twitter
Http://twitter.com/inagaki profile, created in August 2007, has currently 41,337 followers.
One of Brazil’s most influential profiles according to the http://klout.com. Considered
“highly influential” by tweets index Topsy.com. Nominee as “Twitter of the Year” on the
Melhores da Twittosfera 2009 (Best of Twittersphere) award.

9. Social Networks- Facebook
28,733 fans at our facebook fan page (one of the 200 greatest pages on the “Media” rank in
Brazil, according to SocialBakers), 4.135 friends and 2.085 subscribers at the personal
profile on Facebook.

10. Advertising formats - blog
Advertorial: consists of a text
post promoting a campaign
within its context.
- It is mandatory to identify
each and every advertorial as
such, disclosing its advertising
nature. The post is also
automatically linked to the
blog profiles at Facebook and
Google+.
- The post is written
accordingly to the briefing
provided by the client.

11. Advertising formats - reach
- Advertorials can be written in
advance in order to get client
approval prior to publication.
- Pensar Enlouquece has its own
language context, which is also
observed while writting a
advertorial. This is a sign of
respect towards the readers, who
have shown a good acceptance to
this type of advertising, and
respect towards the advertisers,
who get their products properly
valued with high quality posts.

12. Advertising formats - pricing
Advertorial - blog: BRL 2,000.00
Tweet (@inagaki): BRL 500.00
Superbanner (728 x 90 pixels)
Rich media: Flash, GIF, video, etc.
CPM: BRL 30.00
Term: 30 days
Custom Background
Investment: BRL 1,000.00
Term: 1 day
Square (300 x 300 pixels)
Rich media: Flash, GIF, video, etc.
Investment: BRL 1,500.00
Term: 30 days
NOTE: The above mentioned values do NOT include taxes and agency comission. Payments are invoiced through Alexandre Inagaki –
ME Company (or via PayPal).

13. Some of our advertisers

14. Contact
Any doubts or queries on other advertising formats, such as expanding banner, sky seal
and/or special action on Twitter, Facebook, Instagram Google + and other social networks
shall be addressed to:
▬ E-mail/Gtalk: inagaki2@gmail.com
▬ Skype: alexandre.inagaki
▬ Mobile: +55-11-98947-3517
Thank you! 