An example for Customer Journey Mapping for Gym Business. Learn how to do it for your business.

1. What is Customer Journey Map
• The customer journey map is a tool to help you best
understand how your customers are interacting with you
now and helps you identify barriers and levers.
• It is a simple framework that enables you to improve your
customer experience.
• It is a useful tool for Service Design/Re-design
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2. Customer Journey Map with Barriers Identified
No
motivation
Resource
and Time
Constraints
De-motivated and
target seems too
far off
Barriers
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Reluctance
and
Laziness

3. More about Customer Journey Map
• In addition to Barriers and Levers, a Customer Journey
Map will also contain Customer Emotions across the
Journey
• It is a tool that enables experimentation. Draft the journey
map and go for a walk-through to find out what happens
in reality!
All rights reserved. Copyright @ 2013 Canopus Business Management Group

4. Customer Journey Mapping makes
Customer Experience a
competitive advantage, try it out
now!
Contact us to know more about Customer Journey Mapping
www.collaborat.com
Email : neil@collaborat.com
H Phone: +91 9176616766
Phone : +91 44 42851080
All rights reserved. Copyright @ 2013 Canopus Business Management Group