Brand Management is the art of creating a sustainable brand. Branding is an attitude, an identity which an organization should define itself. Brand management is a methodology which a Brand should follow to build the characteristics to define the identity.

1. Brand Management is the art of creating a sustainable brand. Branding is an attitude, an identity
which an organization should define itself. Brand management is a methodology which a Brand
should follow to build the characteristics to define the identity.
If you are a brand, then here are Top 5 Brand Management secrets to make yourself effective...
1) Define your personality
2) Position yourself
3) Build the characteristics across all verticals
4) Maintain the brand loyalty of your existing customers
5) Brand communication
Define your personality
As a brand you should define yourself how your customers should look at you. It is a Goal setting
task for an organization. You have to align all your activities to one goal which is establishing a
personality for yourself. Apple has a personality in the minds of consumers; this is not an accident. It
has been defined like that by Apple and they built a fan base around that.
Position Yourself
Brand Positioning can be defined as an activity of creating a brand offer that occupies a distinctive
place in the target customer's mind. For instance-HSBC positions itself in the customer's mind as one
entity - "HSBC" which can provide localized bank accounts globally. For instance, transferring an
amount of money is very easy from one country to another through HSBC unlike any other
international monetary transactions.

2. So, it intends to stay with the proposition of "The World's Local Bank". The positioning you choose
for your brand will be influenced by the competitive stance you want to adopt.
Build the characteristics across all verticals
If you want to build a great brand then build the characteristics, which you defined for yourself,
across all verticals. For instance, transferring an amount of money is very easy from one country to
another through HSBC which goes well with their tagline "The World's Local Bank".
Maintain the Brand Loyalty of your existing customers
While building a great Brand it is vital for a Brand to maintain the loyalty of the existing customers.
Apple makes most of its sales through their diehard fans. So can you! Greater loyalty levels lead to
less digital marketing expenditure because the brand loyal customers promote the brand positively.
By offering quick service, quality products and continuous improvement you can ensure the
commitment of the customers.
Brand Communication
Always communicate with your customers. By constantly communicating with customers you can
ensure that the customers are loyal to you. The communication should be done through multiple
channels; email, social media, display ads or through any other methods to keep your customers
interested.
We are a pure-play Digital Marketing Company with a history going back to the early days of the
dot-com revolution that has transformed the way we communicate, learn, connect and do business.
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