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Social Evangelism - Janakan A.

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The Church, as in the hundreds of millions of people who profess Christ, is probably the world’s most powerful “content distribution network”, but they are often held back by fear - sometimes legitimate fear of physical repercussions, but increasingly social fear of rejection.

How do we help digital natives (especially young people) feel comfortable sharing the gospel online?

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Social Evangelism - Janakan A.

  1. 1. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
  2. 2. H O N G K O N G
  3. 3. W E M A K E T H I N G S G O V I R A L
  4. 4. S O C I A L I N T E R V I E W ( 5 0 M U S E R S )
  5. 5. O N O K O M A R K E T I N G
  6. 6. 6 1 , 0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S
  7. 7. 2 7 M I L L I O N L I K E S1 0 4 , 0 0 0 L I K E S
  8. 8. S O C I A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
  9. 9. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5
  10. 10. 1 . 4 B I L L I O N P E O P L E FA C E B O O K 2 0 1 5 9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E C H R I S T I A N F R I E N D
  11. 11. S O C I A L I N D I A • 243m internet users (5 hours a day online) • 106m social media users (2 hours a day on social media)
  12. 12. M O B I L E I N D I A • 70% of web traffic through mobile devices • 886m mobile subscriptions (349m people) • 95% pre-paid • Mostly ‘feature phones’
  13. 13. H U N G RY G E N E R AT I O N
  14. 14. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M
  15. 15. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M
  16. 16. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M
  17. 17. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M Christmas
 150M National Day
 50M
  18. 18. H U N G RY G E N E R AT I O N Bible
 17M Quotations Of Chairman Mao
 0.06M Christian Congregation
 42M Communist Party
 5M Jesus
 18M Chinese President
 4M Christmas
 150M National Day
 50M God
 165M Mentions Mao Zedong
 10M
  19. 19. H O W T O R E A C H T H E M ? • SMS • Promoted Content • Social Mission
  20. 20. S M S
  21. 21. S M S E VA N G E L I S M • Obtain list of numbers (e.g. through Gmail/Android app) • Send conversational message • Respond to people who reply / missed-call
  22. 22. - C H R I S T I A N S “Need prayer? Reply or missed-call this number & we would love to pray with you”
  23. 23. P R O M O T E D C O N T E N T
  24. 24. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
  25. 25. P R O M O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
  26. 26. G O O G L E A D S
  27. 27. G O O G L E A D S 1 R U P E E / C L I C K
  28. 28. Y O U T U B E A D S
  29. 29. Y O U T U B E A D S 1 R U P E E / V I E W
  30. 30. S O C I A L M I S S I O N
  31. 31. P 2 P V S B R O A D C A S T
  32. 32. P 2 P V S B R O A D C A S T
  33. 33. P 2 P V S B R O A D C A S T
  34. 34. P 2 P V S B R O A D C A S T
  35. 35. P 2 P V S B R O A D C A S T
  36. 36. B U B B L E S V S B R I D G E S
  37. 37. B U B B L E S V S B R I D G E S 1 2 % R E A C H
  38. 38. B U B B L E S V S B R I D G E S 1 2 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H
  39. 39. B U B B L E S V S B R I D G E S B U B B L E S M O S T LY C H R I S T I A N F R I E N D S 
 
 S O C I A L R E - I N F O R C E M E N T T O S H A R I N G C H R I S T 
 
 W O R L D V I E W A C C E P T E D B R I D G E S M O S T LY N O N - C H R I S T I A N F R I E N D S S O C I A L R E J E C T I O N W H E N S H A R I N G C H R I S T 
 
 W O R L D V I E W R E J E C T E D
  40. 40. - L U K E 1 4 : 2 7 • “And whoever does not carry their cross and follow me cannot be my disciple.”
  41. 41. 1 . U N D E R S TA N D • “Please notice that I am funny, interesting, beautiful, and worthy of love.” • Primal desire for community
  42. 42. - J E S U S ( M AT T H E W 1 4 : 1 6 ) “They do not need to go away; you give them something to eat!”
  43. 43. 2 . P R AY
  44. 44. 3 . L E A R N
  45. 45. 4 . S H A R E • Offer to pray • Use photos • Use your life story • Use music • Use bible verses
  46. 46. F I N A L T H O U G H T S • Let young people do things. • Fail more often.
  47. 47. ( Q & A )

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