2. AGENDA
1. History
2. Strategic model
3. Results
4. Designing our society?

3. HISTORY

4. World leader in
silicone products
Thousands of units
World evolution of silicone moulds: Market undergoing continuous growth

5. Lékué, a pioneer brand in innovation
Lékué´s new products are the result of a constant commintment in R+D
1995 Rubber brooms and brushes 1999 The first platinum
silicone moulds
1990 Bath mats
2006-2009 New
1985 Ice Cube
successful products
trays in different
made of platinum
shapes and
silicone
colours
· Lemon squeezer
· Suction lids
· Steam case
1980 The first · 3D Moulds
flexible ice cube - Decopen
trays ...
(industrial)

6. NEW
POSITIONING

7. NEW POSITIONING
• Strategy oriented to consumer.
• Constantly search of differentiation.
• BE A UNIQUE BRAND

8. AXIS OF THE
NEW STRATEGY

10. AXIS OF THE NEW STRATEGY
• Guidance to margin
• Lékué is not a factory. IT IS A BRAND.
• Launch of new products every year.
• Increase the number of customers worldwide

11. Challenges of the new strategy
• How to surprise our customers?
• How to generate enough WOW new products?
• How to make our fans smile?

12. HOW DID WE ACHIVEVE IT?
• Simple models
• Emotioning and with imagination
• First VISUALIZING, PROTOTYPING and later ACTING

13. ACTIONS TAKEN
• We have created our own system to generate ideas; design
thinking
• We designed and launched more than 200 new products.
• We renewed our company

18. TURNOVER
• Sales evolution €

19. WHERE DO WE GO?
•Co-Creation experience
• We use antropology as the basis of observation
• Worlwide cooking shows
• Worldwide friendly stores
• Web and Blogs to communicate with our consumers

20. RESOURCES
• Team work…eclectic, different, feminine
• Passion, enthusiasm: Lékué makes you smile!
• 5 internal designers, 4 external team
• 9 Marketing people!

21. A NEW GREAT CAUSE
• Lékué improves the overall life
through food

22. HOW?
• We have designed a new strategic planning.
• We developed with over 25 people of the company
• We destroyed walls and refocused the way of working
• We have merged marketing and R+D departments
• We have organized ourselves the consumer’s environment

23. COM?
•

24. COM?
•

25. WHAT DID WE LEARN?
• To separate the wheat from the chaff
• To dream on a more beautiful and promising future
• To fall in love
• To be simple, ckear and funny
• To leader and communicate is easier if beautiful

26. THANK YOU!!!