presentation by Carl Lapeirre

1. Carl Lapeirre – Photographer.
Although I 'm specialized in social photography,
I hope to learn you something about productphotography.
I leave you my coordinates so you can check my work again and should you have
any comments, please leave a message by email or tell Peter so we can change
things if here is a next session.
Before the digital age, all major productphotography was achieved with a view
camera.
http://en.wikipedia.org/wiki/View_camera
movementes:
Rise and fall - Rise and fall are the movements of either the front or rear standard
vertically along a line in a plane parallel to the film (or sensor) plane
Shift - Moving the front standard left or right from its normal position
Tilt – turn around horizantal axis
Swing – turn around verical axis

2. Advantage:
Disadvantage:
Applications:
buildings
boxes
all issues that bear no deformations
issues that need to be rich in detail
in ancient times, portrait
however, the examples below, I made them end of the 90's

3. But now back to reality,
at least your reality wich are digital SLR camera's, just digital compact
camera's, photoshop and most of all, light !!!
I guess you already know about shutter speed, aperture, ISO sensitivity and
color balance.
If not, you should say now because it is to important.
Lenses
What you should know beforehand is that the pressure from wide angle lens,
normal lens, telephoto lens will be in relationship to the size of the sensor,
the former film plane.
I explain myself, a normal lens for a 24/36 film or full ccd sensor is a 50mm
but the same 50 mm becomes for a technical camera is a wide angle and for
a plane of 12/24mm film it becomes a telephoto lens.
Wide-angle lens
–http://en.wikipedia.org/wiki/Wide-angle_lens
in productphotography, a bat choise
main reason is the distortion, this can normally not be what you want.
Telephoto lens / normal lens
–http://en.wikipedia.org/wiki/Telephoto_lens
in productphotography, a good choise – no distortion and no deformation

4. Light
hard light – soft light
sun – clouds
hard shadow – now shadow
spotlight - softbox/striplight
-http://en.wikipedia.org/wiki/Soft_box
-http://en.wikipedia.org/wiki/Hard_light#Hard_light
-http://en.wikipedia.org/wiki/Category:Photographic_lighting
Keylight
fill light
accent lighting/backlight
-http://en.wikipedia.org/wiki/Three-point_lighting
Use light to emphasize your subject and bring it to life !
Look at the structure of your subject and use the right light !
Light is more important than your camera.
Lightpainting
different approaches
camera on the same place – exposures on the different parts of the subject
and than with photoshop – capture one are other programs, you put all
exposures together...
working with a long exposure and light paint your subject

5. Refering Photographers:
– http://www.stephaneverheye.be
– http://www.jorisluyten.be/
– http://www.bartvanleuven.com/
– http://www.boafotostudio.be/
– http://www.dsp.be/
– http://www.fotografie-verplancke.be/
– http://www.jeangodecharle.be/