4. 4
!
79% leads never
convert to sales
68% believe content
strategies are ineffective
64% don’t trust
company information
Marketers are missing their targets
#advocacyadv
6. Your buyers have evolved
skeptical. wary. peer-driven.
6
92% that trust recommendations from peers, not brands
Sources: Nielson
#advocacyadv
7. Self-ish Marketing
• Company talking about itself
• Pushing products
• Handful of go-to references
• Companies controlling the brand
• NOISE
Advocate Marketing
• Customers raving in public
• Building lifetime relationships
• Army of advocates
• Brands built by customers
• Cut through the noise
to
7
Maybe it’s time for a new model
#advocacyadv
10. 22points higher than the
average NPS score
10
Differentiate on customer delight
#advocacyadv
11. the best spark a
movement
powered by a
groundswell of advocates
11 #advocacyadv
12. It becomes a strategic imperative
12
A central organizing
principle
embedded in the fabric
of the company
Human
experience
authentic, deeply
personalized, sense of
community
Everywhere
advocacy happens
persistent engagement of
100s to 1000s of advocates
#advocacyadv