Jay Gordon Cloud Developer Advocate MongoDB

1. Jay Gordon
Cloud Developer Advocate, MongoDB @jaydestro
THE GREAT SHIFT: HOW I WENT FROM A
DEVELOPER TO AN ADVOCATE MARKETER

2. Hi, I am Jay… I was a
SysAdmin for a long time.
i did a lot of weird things to keep the websites you love online

3. DEVELOPER ADVOCACY
•Developers understand and respect peers.
•Developers want content to help them teach others.
•Developers want to help you.

4. OK COOL JAY YOU PICKED A NEW JOB
•Bring concepts of software development and leadership to
marketing teams.
•Listen, take notes, understand that you have to learn how to
reboot an entire mindset.
•Make use of the tools you’ve been provided for marketing specific
concepts:
• Top of funnel
• Nurture tracks
• Content distribution.

5. Fandom!
.

6. Fandom… Begat Advocacy.

7. Fandom… Begat Advocacy.

8. Fandom… Begat Advocacy.

9. What is MongoDB?
● MongoDB is a database
● It's open source
● We help developers build great software in
almost every market.
○ Fintech
○ Healthcare
○ Limitless use cases...

10. Challenges in Developer Relations
The Community
● We're talking to everyone
globally.
● Technology connoisseurs,
need to provide data and
build trust.
The Product
● The relational database has
been around since 1970.
● MongoDB's initial release
was Feb. 2009

11. MongoDB's Global Community
11
● Over 30,000,000 Downloads Total
● Over 30,000 Downloads a day
● More than 1,000 technology and service
partners
● Over 730,000 MongoDB University
registrations

12. The Path of the MongoDB User
● Start with our free, open source version
● Take on independent learning to become fans
● Evangelize and share their expertise

13. How Do We Do It?

14. Build Relationships

15. Build Relationships

16. Create Exclusivity

17. Champion Your Best and Brightest

18. Information Wants To Be Shared
(especially to/from developers)
•Build relationships
•Create exclusivity
•Champion your best and brightest
How cool is my dog in
this sweater?
This slide is mandatory
but I like it.