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The	Messenger	is
The	Message
[	Advocate Marketing 2.0	]
Mark	Organ
Founder	&	CEO,	Influitive
@markorgan
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
“The	
Medium	is	
the	
Message”
- Marshall	
McLuhan
The	Messenger	
is The	Message
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
“We	cannot	
solve	our	
problems	with	
the	same	
thinking	we	
used	when	we	
created	them”
- Albert	Einstein
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
Advocate
Marketing 2.0
Advocate	Marketing	2.0
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
1.	HEAR	YOUR	ADVOCATES’	
PRODUCT	VISION.
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
“It’s	not	about	the	
fact	that	this	group	
is	large,	but	this	
group	cares.”
- Carl	Pei
2.	EVERYONE	HAS	A	LITTLE	
BIT	OF	ADVOCATE	IN	THEM.
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
“There is	an	
incredible	community	
around	the	LEGO	
brand	and	the	LEGO	
brick,	and	we	didn’t	
nurture	it	well.”
- Jørgen Vig
Knudstorp
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
3.	YOUR	ADVOCATES	SEE	
MORE	THAN	YOU.
SET	THEM	FREE.
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
4.	EMPOWER	YOUR	
ADVOCATES	AND	THEY	WILL	
POWER	YOUR	GROWTH.
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ
Advocate Marketing 2.0
1) Hear	your	advocates’	product	vision.
2) Everyone	has	a	little	bit	of	advocate	in	them.
3) Your	advocates	see	more	than	you.	Set	them	free.
4) Empower	your	advocates	and	they	will	power	your	growth.
People	Have	The	Power
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark Organ

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