The Year of the Customer Marketer - 2017 Benchmark Report Presentation
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Customer Marketing is in a transformational phase. Organizations are identifying and leveraging the success of their customer advocates to not only be a key market differentiator but also drive revenue growth through the incredible experiences you make for them. In this webinar, industry leaders from Koyne Marketing, aPriori Technologies, Genesys, and Gainsight join Influitive for a panel discussion on the current state of customer marketing in 2017. You can read the full Customer Marketing Benchmark Report here http://influitive.com/resources/benchmark-report-2017-state-customer-marketing/
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The Year of the Customer Marketer - 2017 Benchmark Report Presentation
- 1. @INFLUITIVE@INFLUITIVE The Year of the Customer Marketer 2017 Benchmark Report Presentation January 26 10 AM PT | 1PM ET
- 2. @INFLUITIVE@INFLUITIVE Steve Gershik CEO and Principal Koyne Marketing Jim Williams VP Marketing Influitive Nicole Granucci Head of Global Customer Marketing Genesys Sandy Turcotte-Lim Director, Advocate & Content Marketing aPriori Technologies Will Robins Sr Business Operations Associate Gainsight
- 4. @INFLUITIVE@INFLUITIVE Housekeeping ● Presentation: 35-40 minutes ● Q&A to follow ● Haven’t read the report? Download it at Influitive.com under Resources
- 5. @INFLUITIVE Company Type Respondent Role HQ Location Annual Revenue 60% under $25 million 40% over $26 million 77% B2B 7% B2C 83% North America 13% Europe 55% in Marketing Roles 22% CEO/Owner 10% in Customer Service Roles
- 6. @INFLUITIVE Customer Marketing: Poised for Growth expect their programs to grow 93% will increase staffing or budget 62%
- 7. @INFLUITIVE More strategic alignment needed between activities and metrics Most widely used customer marketing activities. Most tracked customer marketing metrics.
- 8. @INFLUITIVE Customer Marketers Need Help Reporting Revenue 27% do not track program results
- 9. @INFLUITIVE B2B’s New Power Couple: CMO & VP CS 18% do not have a customer satisfaction program in place 100% of these were small companiesYears of customer satisfaction program.
- 10. @INFLUITIVE Large companies are more satisfied with their customer marketing programs Corresponding Trends ● Revenue ● Customer Satisfaction Programs Satisfaction with customer marketing results Why?
- 11. @INFLUITIVE AdvocateHub, the Advocate Marketing Platform mobileweb embedded