Mobile devices will account for 70% of online shopping by 2020, with tablets and smartphones replacing laptops and desktops as the main way consumers make purchases. A future is envisioned where the terms "offline, online, and mobile" no longer apply and experiences are personalized across channels. Six key trends are identified: 1) hyper-personalization of all experiences, 2) balancing data-driven experiences with real experiences, 3) hybrid online/in-store shopping as default, 4) non-linear customer journeys, 5) retail existing primarily in the cloud, and 6) stores existing everywhere through digital platforms. The digital future of retail focuses on platforms, communities, and experiences rather than individual stores.

1. Shopping2020
& digital future of retail
June 5, 2014
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

2. 16 retail organisations
460 experts
19 research topics

3. 32%
31%
22%
10%
3% 15%
10%
33%
21%
9%
5%
3%4%
Laptop Desktop Tablet
Smartphone Interactive/Internet television Glasses (e.g. Google Glasses)
Smart watches Other devices
Total market: devices used in the future to make online purchases (expert forecast)
Distribution of online purchase channels (%)
2013 2020
70% online shopping = mobile
GFK research Shopping 2020, 2013

4. a future inhabited by people
for whom the words “offline”, “online”
and “mobile” have become irrelevant
source:http://www.slideshare.net/yiibu/the-emerging-global-web

5. six trends

6. trend 1
Hyper personalisation of all

7. trend 1
Hyper personalisation of all
Image: placed.com

8. trend 2
Real experiences
balancing a data-driven world

9. trend 2
Real experiences
balancing a data-driven world

10. trend 3
Hybrid shopping as default
h"p://www.youtube.com/watch?v=3CSXOWKSG98

11. trend 4
Non-lineair customer journeys

12. trend 5
Retail will be in the cloud
http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg

13. trend 5
Retail will be in the cloud
estimote.com

14. trend 6
The store is everywhere
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

15. labs.info.nl, Jules Holleboom, 2014

16. product as platform
labs.info.nl, Jules Holleboom, 2014

17. Become an API
Focus on data
Think beyond your own store
Make open relations

18. Build an community
Value customer relations
Be an expert
Use platforms for transactions

19. The digital future of retail.
It is all about platforms and
communities.
!
Retail as media.