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ENABLING AWESOME ENGINEERING TEAMS
by Alexandre Freire Kawakami
Director, Industrial Logic, Inc.
alex@industriallogic.com
@freire_da_silva
© 2016
InfoQ.com: News & Community Site
• Over 1,000,000 software developers, architects and CTOs read the site world-
wide every month
• 250,000 senior developers subscribe to our weekly newsletter
• Published in 4 languages (English, Chinese, Japanese and Brazilian
Portuguese)
• Post content from our QCon conferences
• 2 dedicated podcast channels: The InfoQ Podcast, with a focus on
Architecture and The Engineering Culture Podcast, with a focus on building
• 96 deep dives on innovative topics packed as downloadable emags and
minibooks
• Over 40 new content items per week
Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
team-success-fundamentals
Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide
Presented at QCon San Francisco
www.qconsf.com
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
REAL TEAMS ARE NOT LIKE
STOCK PHOTO TEAMS
You
http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx
Enabling Awesome Engineering Teams
🎖
Scrum?
Cargo Cult
😑😒🦄😊😄
a small number of people with
complementary skills
The basics of a team:
🎯
and a shared objective
What about AWESOME teams?
BE
AWESOME
NOW!!!
@phpceo
How I Fired Myself - a DevOps Horror story
Myles Recny
@recborg
"This, is a
monumental f**k
up. You're gonna
cost us millions
in revenue."
People are not afraid
of failure, they’re
afraid
of blame.
Seth Godin
en·a·ble
/enˈāb(ə)l,inˈāb(ə)l/
verb

1. give (someone or something) the authority or means to do something. 

synonyms: allow, permit, let, give the means, equip, empower, make able, fit;

2. make (a device or system) operational; activate.
Make People
Awesome
Make Safety A
Prerequisite
Experiment &
Learn Rapidly
Deliver Value
Continuously
Enabling Awesome Engineering Teams
NY Times
“In short: just
be nice.”
If you have a
culture of fear
none of your fancy
practices or processes
will help you.
Joshua Kerievsky
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Be Aware of Triggers
Status
Certainty
Autonomy
Relatedness
Fairness
#n o l y i n g , c h e a t i n g ,
stealing, manipulating, bullying,
hating, sabotaging, covering your
a*s, coasting, fire fighting,
bike shedding, mixed messages,
brilliant jerks, heroes, or,
politicagem!
Be Caring, Curious & Nonjudgmental
Avoid Dominating
or Interrupting
Review/Repeat
People’s Points
Encourage Everyone

to Contribute
Listen to
One Another
Psychologically Safe Meetings
Adapted from Smarter Faster Better by Charles Duhigg
😕
😟
Protect Each Other
🤗
😤
😰
Protect Each Other
😳
😤
😤
Protect Each Other
🤔
😤
😤
Protect Each Other
🤗
😬
😓
Protect Each Other
🤗
Safety Drills
Tailboard
Protect Your Users
Enabling Awesome Engineering Teams
Jeff Bezos
“We’re working
on much
bigger failures
right now."
0%
20%
40%
60%
80%
100%
yearly
increase
in 💰
Hired for Life
http://www.paperplanes.de/2014/12/10/from-open-to-minimum-vacation-policy.html
From unlimited vacation
to
minimum vacation
Enabling Awesome Engineering Teams
Enabling Awesome Engineering Teams
Holocracy
Mob Programming
“If one of your
teams is highly
successful, you
must kill it."
Me
Dynamic Re-Teaming
Heidi Helfand - Appfolio
Self Selecting Teams
Sandy Mamoli
Communicating
Distributed?
CONWAY’S LAW⛔
“Never do anything
dumb on purpose."
Bill McCarthy - Core Protocols
ANARCHY, MONARCHY,
AUTOCRACY,ARISTOCRACY,
TIRANY, DEMOCRACY,
DIPLOMACY, MERITOCRACY,
TECNOCRACY, HOLOCRACY,
Clear Rules for the Game
1- make a proposal
2- clarify the proposal
3- the group votes👍👎
4- resolve differences
5- agree quickly and move on
✅-in
✅-out
Walk out of meetings and go
back to work
Enabling Awesome Engineering Teams
Make It Safe To Deploy
Enabling Awesome Engineering Teams
“We hire engineers who want to
see a customer get so excited
about their product that they
can't wait to tell friends & family
members.”
Brad Smith CEO, Intuit
Trust
Minimize Bureaucracy
http://nerds.airbnb.com/engineering-culture-airbnb
WEEKLY ONE ON ONES
“The most powerful tool
for manager”
@managertools pocast
Be Appreciative
Escalate 🚀
Define Success
as outcomes
🎯
Fear, Blame, Shame and Bonuses can lead to action
“Don't measure
performance."
Me
CELEBRATE WINS🍻
Support People Through a Respectful Termination
🚫
😥😒😒😕😑😐😊😄
😄😄😄
😄
😄😄😄😄
But I’m not the boss
me
Enabling Awesome Engineering Teams
LeadYourself Frist
OBLIGATION
RESPONSIBILITY
SHAME
The Responsibility Process™
JUSTIFY
LAY BLAME
DENIAL
QUIT
ChristopherAvery.com©1991-2012. International trademarks and copyrights apply. Leadership Gift™ is a trademark of Christopher Avery. Responsibility Process™ and Keys to Responsibility™
are trademarks of Christopher Avery and Bill McCarley. Permission is hereby granted to duplicate and distribute only in its entirety without changes or deletions.
CHRISTOPHER AVERY
& THE LEADERSHIP GIFT
Christopher Avery
Ask Questions
Be Awesome To Each Other
Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
team-success-fundamentals

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Enabling Awesome Engineering Teams