Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2mPRt5O. Jim Plush discusses specific culture initiatives, team structures and management ideals that have worked for his team at CrowdStrike such as "No Meeting Thursday", "Think Week", their virtual team structure, the culture team and more. He also shares his cultural experiences across several startups and enterprises. Filmed at qconsf.com. Jim Plush is Sr. Director of Engineering at CrowdStrike where he leads the technical direction for the Cloud team and is also member of their culture team. His most recent projects are in the large scale data ingestion, graph analytics and distributed systems space. He is the creator of the open source project “Goose" which is a content extraction tool used by researchers for content extraction.

1. Next Gen Startup Cultures
INNOVATING AS YOU GROW

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minibooks
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Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
crowdstrike-culture

3. Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide
Presented at QCon San Francisco
www.qconsf.com

5. Jim
Plush
‣Sr Director of Engineering, CrowdStrike
‣Employee 30 of > 500
‣Member of the Culture Team
‣@jimplush
> whoami

6. > whois

7. ‣Endpoint security
> whois

8. ‣Endpoint security
‣Cloud based, realtime detection & prevention
> whois

9. ‣Endpoint security
‣Cloud based, realtime detection & prevention
‣DNC Breach Attribution
> whois

10. ‣Endpoint security
‣Cloud based, realtime detection & prevention
‣DNC Breach Attribution
‣High Scale
‣1M+ Inbound events per second
‣Multi Petabytes under management
> whois

11. What Is Culture?

12. What Is Culture?
‣How business gets done

13. What Is Culture?
‣How business gets done
‣What happens when no one is looking

14. That’s My Job?

15. That’s My Job?
‣You are the culture influencers

16. That’s My Job?
‣You are the culture influencers
‣Don’t be a passenger

17. The Early Years

18. The Early Years
‣Next Gen?

19. The Early Years
‣Next Gen?
‣Distributed from the start

20. The Early Years
‣Next Gen?
‣Distributed from the start
‣Culture from the start

21. Culture
Team

22. Culture
Team
‣Phrase mission & define values

23. Culture
Team
‣Phrase mission & define values
‣How will we incentivize behaviors?

24. Company Culture Is The By-Product Of
Consistent Behavior. What You Do Always
Wins Against What You Intend To Do.
- Jason Fried

25. Company Culture Is The By-Product Of
Consistent Behavior. What You Do Always
Wins Against What You Intend To Do.
- Jason Fried
‣What can we learn from the past?

26. Company Culture Is The By-Product Of
Consistent Behavior. What You Do Always
Wins Against What You Intend To Do.
- Jason Fried
‣What can we learn from the past?
‣Structure environment to avoid past mistakes

27. Contributors
To Poor
Culture

28. Contributors
To Poor
Culture
‣Poor management practices

29. Contributors
To Poor
Culture
‣Poor management practices
‣Lack of autonomy

30. Contributors
To Poor
Culture
‣Poor management practices
‣Lack of autonomy
‣Too much process, too many meetings

31. In Practice
Structure
People

32. In Practice
Structure
People

33. People Don’t Leave
Companies, They
Leave Managers

34. People Don’t Leave
Companies, They
Leave Managers
‣Skip Level 1:1s

35. People Don’t Leave
Companies, They
Leave Managers
‣Skip Level 1:1s
‣Multiple sign offs on promotions

36. People Don’t Leave
Companies, They
Leave Managers
‣Skip Level 1:1s
‣Multiple sign offs on promotions
‣Managers don’t control tasks

37. - Joi Ito
Want To Increase
Innovation? Lower
The Cost Of Failure.

38. ‣Invention != Innovation
- Joi Ito
Want To Increase
Innovation? Lower
The Cost Of Failure.

39. ‣Invention != Innovation
‣Focus on automation
- Joi Ito
Want To Increase
Innovation? Lower
The Cost Of Failure.

40. ‣Invention != Innovation
‣Focus on automation
‣Avoid Process
- Joi Ito
Want To Increase
Innovation? Lower
The Cost Of Failure.

41. ‣Invention != Innovation
‣Focus on automation
‣Avoid Process
‣5 Whys
- Joi Ito
Want To Increase
Innovation? Lower
The Cost Of Failure.

42. Meetings Are A Symptom Of A
Bad Organization. The Fewer The
Meetings The Better
- Peter Drucker

43. Meetings Are A Symptom Of A
Bad Organization. The Fewer The
Meetings The Better
- Peter Drucker
‣Question all meetings

44. Meetings Are A Symptom Of A
Bad Organization. The Fewer The
Meetings The Better
- Peter Drucker
‣Question all meetings
‣No Meeting Thursday

45. Creativity Is Thinking
Up New Things.
Innovation Is Doing
New Things
- Theodore Levitt

46. Creativity Is Thinking
Up New Things.
Innovation Is Doing
New Things
‣Think Week
- Theodore Levitt

47. Software
Development
Life Cycle
How We Build Things

48. Single, Prioritized List
Customer Feature Foo
Infrastructure Project Bar
Platform Project Baz

49. Customer Feature Foo

50. Customer Feature Foo context

51. Customer Feature Foo context

52. Customer Feature Foo context

53. Customer Feature Foo context

54. Customer Feature Foo context

55. Customer Feature Foo contextfeasibility

56. Customer Feature Foo contextfeasibility

57. Customer Feature Foo contextfeasibility

58. Customer Feature Foo contextfeasibility

59. Customer Feature Foo contextfeasibility

60. Customer Feature Foo contextfeasibility

61. Customer Feature Foo contextfeasibility
Platform Bar contextfeasibility
Customer Feature Baz contextfeasibility
Small Projects / Live Site

62. In Practice
Structure
People

63. The Urge To Excel And The Urge To Lead
Aren’t The Same. Sometimes I Think They
May Be Opposites.
- Kim Stanley Robinson

64. The Urge To Excel And The Urge To Lead
Aren’t The Same. Sometimes I Think They
May Be Opposites.
- Kim Stanley Robinson
‣Dual Management / Engineering Path

65. The Urge To Excel And The Urge To Lead
Aren’t The Same. Sometimes I Think They
May Be Opposites.
- Kim Stanley Robinson
‣Dual Management / Engineering Path
‣Same comp ranges for ICs and managers

66. The Urge To Excel And The Urge To Lead
Aren’t The Same. Sometimes I Think They
May Be Opposites.
- Kim Stanley Robinson
‣Dual Management / Engineering Path
‣Same comp ranges for ICs and managers
‣IC growth up to Senior VP

67. The Only Thing Worse
Than Training
Employees And Losing
Them Is To Not Train
Them And Keep Them.
- Zig Ziglar

68. The Only Thing Worse
Than Training
Employees And Losing
Them Is To Not Train
Them And Keep Them.
- Zig Ziglar
‣Near unlimited book budget

69. The Only Thing Worse
Than Training
Employees And Losing
Them Is To Not Train
Them And Keep Them.
- Zig Ziglar
‣Near unlimited book budget
‣Budget for training, conferences

70. The Only Thing Worse
Than Training
Employees And Losing
Them Is To Not Train
Them And Keep Them.
- Zig Ziglar
‣Near unlimited book budget
‣Budget for training, conferences
‣Opportunity across projects

71. We Are A
Distributed
Team,
Not Remote
Workers

72. We Are A
Distributed
Team,
Not Remote
Workers
‣Inclusion

73. We Are A
Distributed
Team,
Not Remote
Workers
‣Inclusion
‣Open Communication

74. We Are A
Distributed
Team,
Not Remote
Workers
‣Inclusion
‣Open Communication
‣On-boarding

75. How Do You
Grade
Culture?

76. How Do You
Grade
Culture?
‣Surveys

77. How Do You
Grade
Culture?
‣Surveys
‣Long timers view

78. How Do You
Grade
Culture?
‣Surveys
‣Long timers view
‣Exit Surveys

79. How Do You
Grade
Culture?
‣Surveys
‣Long timers view
‣Exit Surveys
‣Retention Comparisons

80. How Do You
Grade
Culture?
‣Surveys
‣Long timers view
‣Exit Surveys
‣Retention Comparisons
‣Referral Rates

81. Takeaways

82. Takeaways
‣Start small

83. Takeaways
‣Start small
‣Define your values

84. Takeaways
‣Start small
‣Define your values
‣What drives people away from those values

85. Everything That You
Want In This
World Is Just Beyond
Your Comfort
Zone - Robert Allen
@jimplush

86. Watch the video with slide
synchronization on InfoQ.com!
https://www.infoq.com/presentations/
crowdstrike-culture