Learn how to better ‪monetise‬ digital goods on a global level and match your ‪payments‬ flow to market and content

1. www.infobip.com
MONETISING DIGITAL GOODS
WORLDWIDE
Matching payment flows to markets and content
Presented by:
02 – 05 March, 2015MWC Barcelona

2. AGENDA
• Choosing the right market
• Trusted flows
• The hottest gaming destinations
• Subscriptions
• Infobip’s mobile payments solutions
• Conclusion

3. CHOOSING THE RIGHT MARKET
• Different types of content available
• Various billing technologies and flows
• Different regulations and rules per country, mobile penetration rates
• Different payment cultures and habits
With in-depth knowledge of the consumer market, a content
provider, with access to this type of information, can turn
any market into a gold mine!
CHALLENGES

4. THE HOTTEST GAMING DESTINATIONS
RUSSIA
• 80% of payments via alternative channels (not via credit cards)
• Out of those that use credit cards, only 5% use them for online purchases
• mCommerce carrier billing is popular
• PayPal recently introduced
JAPAN
• Western culture is popular among teens
• Google Play offers limited payment options
• High spending amounts
• Developed mobile and payments culture

5. THE HOTTEST GAMING DESTINATIONS
MIDDLE EAST AND NORTH AFRICA
• 30-40% of all gaming revenue is done via carrier billing
• Operator groups are expanding their carrier billing coverage
• Fast-growing gaming market - 28M gamers in the region
VIETNAM
• Scratch cards popularity

6. TRUSTED FLOWS
• Available via direct mobile billing
• Great end-user experience equals higher conversion rates
• One-click flows
• Custom, branded pages for merchants

7. SUBSCRIPTIONS
LATAM - WAP subscriptions, one click subscriptions:
• smartphone penetration = apps popularity (mobile gaming,
funny videos, interactive entertainment, quiz, adult content)
• 90% of revenue in Mexico comes from subscriptions
• 80% of them are initiated over WAP
APAC - PSMS subscriptions:
• Slow smartphone penetration = Traditional feature phone
content still popular

8. INFOBIP MOBILE PAYMENTS
• WEB WIDGET
Seamless integration, reduced end-user flow
• Android, Windows PHONE LIBRARIES
SDK library size – less than 50kb
• Advanced API INTEGRATION
• Supports all flows
• Complete CUSTOMISATION

9. CONNECTIVITY PORTFOLIO
• JAPAN - ¥COINS VIRTUAL CURRENCY AND APP STORE
Complete promotion and distribution channel
• VIETNAM - SCRATCH CARDS
Mobifone, VCoin, Viettel, Vinaphone Telco Prepaid
• SUBSCRIPTIONS
Brazil, Argentina, Mexico, Thailand, Malaysia, Brasil
• RUSSIA - MCOMMERCE
• SPAIN - TRUSTED FLOW
Partnership with Vodafone Spain
• MENA - CARRIER BILLING
Joint promotions with MNOs,
Partnerships with Ooredoo, Zain group

10. CONCLUSION
For online vendors and developers
CENTILI CAN PROVIDE :
 Hottest gaming destinations with user-friendly technologies
 Higher user acquisition and engagement through alternative
publishing and promotional channels
 Trusted flows with seamless and guided integration
 An efficient recurring billing system
 An efficient monetisation with the best flows in strategically
important markets
 Regular payout cycle

11. QUESTIONS?

12. www.infobip.com
THANK YOU FOR
YOUR ATTENTION!