This document presents data and analysis on coupon distribution and redemption trends in 2013 and 2014. Some key findings include: - Free-standing coupon inserts increased in distribution from 87.4% in 2013 to over 90% in 2014. - Food offers decreased in distribution from 59.3% to 40.7%, while non-food increased from 40.7% to 62.6% between 2013 and 2014. - Redemption of food offers decreased slightly from 67.1% to 64.1% of total redemptions between 2013 and 2014, while non-food redemption increased from 32.9% to 35.9%. - Average face value, purchase requirements, and redemption periods of coupons varied

1. © 2015 Inmar, Inc.

2. © 2015 Inmar, Inc. 2
Distribution and redemption data consolidated
from the Inmar coupon database.
Percent change compares activity throughout
2014 with activity from 2013.
Industry distribution and redemption statistics
extrapolated using Inmar and Kantar Media data.
Analysis conducted to develop key insights.
Data cross-checked with major coupon
Distributors and third-party vendors.

3. © 2015 Inmar, Inc. 3
Collected January 201515 minutes
Adults 18-691075 interviews
Quotas for Hispanic and
Male shoppers
Primary or shared decision
maker/shopper in their home.

4. © 2015 Inmar, Inc. 4
2013 2014

5. © 2015 Inmar, Inc. 5
2013 2014

6. © 2015 Inmar, Inc. 6
Source: 2014 Inmar Coupon Trends
Free-standing Insert
Up from 87.4%
in 2013

7. © 2015 Inmar, Inc. 7
Free-standing
Insert
Electronic Checkout
Shelf Pad
Direct Mail
Internet
Other
Instant Redeemable
Instant Redeemable Cross Ruff
Dual Electronic and Paper
Down from 40.0%
in 2013
Source: 2014 Inmar Coupon Trends

8. © 2015 Inmar, Inc. 8
FOOD AND NON-FOOD OFFERS: Distribution
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
59.3%
40.7%
Food
Non-Food
37.4%
62.6%

9. © 2015 Inmar, Inc. 9
FOOD AND NON-FOOD OFFERS: Redemption
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
32.9%
67.1%
Non-Food
Food
35.9%
64.1%

10. © 2015 Inmar, Inc.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
FSI IR EC SP NET EDO HO
Average Redemption Rate: 2014
10
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable
/Print at Home
Electronic Discount
Opt-In / Load2Card
Handout

11. © 2015 Inmar, Inc. 11
Average
Face Value
Distributed
Average Purchase
Requirement
Distributed
Average
Redemption Period
Distributed
Source: 2014 Inmar Coupon Trends

12. © 2015 Inmar, Inc.
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
$1.70
$1.80
$1.90
$2.00
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Face Value Distributed
12
Source: 2014 Inmar Coupon Trends

13. © 2015 Inmar, Inc.
1.00
1.20
1.40
1.60
1.80
2.00
2.20
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Purchase Requirement Distributed (Units)
13
Source: 2014 Inmar Coupon Trends

14. © 2015 Inmar, Inc.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Redemption Period Distributed (Months)
14
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable
/Print at Home
Electronic Discount
Opt-In / Load2Card
Handout
Source: 2014 Inmar Coupon Trends

15. © 2015 Inmar, Inc. 15
Average Purchase
Requirement
Distributed
Average
Redemption Period
Distributed
Average
Face Value
Distributed
Source: 2014 Inmar Coupon Trends