7. Daimler AG
Mobility market is further growing
Source: Frost & Sullivan, 1) GMV = Gross Merchandise Value = what the customer pays for the service
8. Daimler AG
Electrification
8
“Connectivity, autonomous driving, sharing and electric drive systems – each of
these four trends has the potential to turn our industry on its head. Yet the real
revolution lies in intelligently linking the four trends.”
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars
Those are the 5 divisions of our company, you probably mainly know us from the passenger cars. That’s not all. our commercial vehicles are the market leader and include several brands across the world.
Me personally I work in a very innovative team in the trucks division, with the ambitious goal of revolutionising the world of logistics through digital products
Brands, its not only about automotive. Easy mobility within brands, my taxi
The world is changing very fast
The ecosystem around vehicles is moving faster than ever before
Mobility is changing and we are well aware of it
That's why the company is no longer only a car manufacturer, services and digital solutions are more and more relevant to us and part of our business
Uber,
Nokia example
Pick 3
World‘s largest taxi company owns no taxis (Uber)
Largest accommodation provider owns no real estate (Airbnb)
Large phone companies own no telco infra (Skype, WeChat)
World‘s most valuable retailer has no inventory (Alibaba)
Most popular media owner creates no content (Facebook, youtube)
Fastest growing banks have no actual money (SocietyOne)
World‘s largest movie house owns no cinemas (Netflix)
Largest software vendors don‘t write the apps (Apple, Google)
Most important topics for us, our priority
“In 2016 we added four new fields in our leadership claim”
The revolution of mobility has a name for us CASE
And those are the four main pillars of it for us
“By bundling all the areas we want to play a dominant role in the future of mobility”
Connected - mercedes me, community based parking parking
Autonomous driving - many functionalities already available today in some C,E and S classes “DRIVE PILOT”
Share mobility, car 2 go in 26 locations today
Electrification 10 full electic vehicles by 2022, plus second battery factory for tot investment of 1Bio euro
Ppl always connected
Also in their cars
Global player?
Emerging markets?
We face new competition
Many new brands in the business
Need to move fast and change our mindset
“Motivation”? For autonomous driving?
We need to make sure that we don’t only build HW for others such as google
130 years old is not an excuse
Together with Bosch we will have self driving taxis in stuttgart too
Mobility for us
Ppl will share cars so there will be less cars out there
New ways of mobility
Electrification 10 full electric vehicles by 2022, plus second battery factory for tot investment of 1Bio euro
Best Fit Placement: We want to increase transparency of open positions and available candidates as well as for the hiring process (e.g. by integration of Stakeholder).
Multiple Development Path: We want to offer diverse career development opportunities in order to attract and retain high performing employees.
Dynamic Leadership Model: We want to give managers the opportunity for better rotation in order to ensure their Best Fit.
Upscaling of swarm: Implement 20% Swarm Organization at Daimler by 2020.
Swarm content box: Define and develop Swarm @ Daimler concept.
Communication, events and training: Inform and train the Daimler community on swarm.
Networks: Establish networks that provide global support to swarm cells along their lifecycle.
Swarm enablers: Establish swarm-conform processes and regulations @ Daimler.
Tools: Develop and provide access to IT-tools supporting Swarm Organization.
Incubator, back to the garage
More and more a digital company
Different mindset
Im Idealfall sieht der vernetzte Lkw der Zukunft also so aus:
Er wird immer auf Tour sein.
Er wird immer voll beladen sein,
nie im Stau stehen,
nie ausfallen –
und es wird ein glücklicher Fahrer am Steuer sitzen.
Und ein glücklicher Kunde die Ware epfangen.
Es wird keinen Papierkram mehr geben, keine Unfälle und keine Liegenbleiber.
In diese Richtung sind wir unterwegs. Mit großer Geschwindigkeit und Leidenschaft.
My team
About 100 ppl between Stuttgart, berlin, telaviv and silicon valley
Act as a startup, creating new products internally
Prototypes
If you are enjoing what you are doing here, well thats our bread and butter
Maybe creation of spinoffs out of our ideas
In conclusion:
Its about the future of mobility
If you want to be part of this revolution
Come and talk to us