7. A DISRUPTIVE INNOVATION CREATES A
NEW MARKET, DISPLACING ESTABLISHED MARKET
LEADERS. A PROCESS WHICH MAKES SOLUTIONS
MORE SIMPLE, CHEAPER AND AFFORDABLE.
11. Innovation Ambition
ARE YOU SOLVING THE RIGHT PROBLEM?
Most firms are not and that undermines their innovation efforts…
Indeed, when developing new products, processes, or even
businesses, most companies aren’t sufficiently rigorous in
defining the problems they’re attempting to solve. Without that
rigor, organizations miss opportunities, waste resources, and
end up pursuing innovation initiatives that aren’t aligned with
their strategies.
“IF I WERE GIVEN ONE HOUR TO SAVE THE
PLANET, I WOULD SPEND 59 MINUTES DEFINING
THE PROBLEM AND ONE MINUTE RESOLVING IT”
ALBERT EINSTEIN
12. WHAT
PROBLEM DO
YOU WANT
SOLVE?
IS IT A PROBLEM/ PASSION THAT
MANY OTHERS HAVE?
IS THIS PROBLEM SERIOUS
ENOUGH AND WORTH SOLVING?
HOW OFTEN THE PROBLEM
OCCURS?
21. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough business?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
22. Who might be interested to watch the “House of Cards”?
Innovation Types
CUSTOMER ENGAGEMENT
23. House of Cards Macbeth
Innovation Types
CUSTOMER ENGAGEMENT: COLOUR ENGINEERING
24.
25. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough business?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
28. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough business?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
29.
30. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough offering?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
31. House of 200 Million Clicks
Ambition
PROCESS: New Product Development
32.
33. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough business?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
34.
35. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough business?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
36.
37. Innovation & Growth
TRIGGER QUESTIONS
How to develop breakthrough offering?
HOW TO INCREASE VALUE FOR OUR CUSTOMERS, WHILE LOWERING COST FOR OUR COMPAN
HOW TO GIVE AWAY OUR PRODUCT FOR FREE, WHILE INCREASING OUR PROFIT?
HOW TO MAKE OUR PRODUCT AVAILABLE TO CUSTOMERS WHO CANNOT AFFORD IT?
HOW TO EXPAND OUR NETWORK INFRASTRUCTURE WITHOUT INVESTING IN IT?
HOW TO DECREASE OUR LEAD TIME & INCREASE DELIVERY SPEED
WITHOUT INCREASING
INVENTORY OR LOGISTICS COST?
39. Prove the idea: $0 to $1 million
With the right idea, you can generally raise $1 million with a seed round.
Prove the product: $1 million to $3 million
What product do your customers really need? You’ll also need a coherent product roadmap in place.
Prove the market: $3 million to $10 million
Defining your market is now essential. Is it truly a billion dollar market? $500 million? $100 million?
Prove the business model: $10 million to $30 million
What is your customer acquisition cost? Your churn rate? What is your customer lifetime value?
Prove the vision: $30 million to $100 million
Public money or larger investments need to know you’re a safe bet and will be around for the long
haul.
Prove the industry: $100 million to $300 million
At this point, your company has scale. Now is the time to build an ecosystem.
Prove the company: $300 million to $1 billion
Now it comes down to execution. Start-ups with new and potentially disruptive ideas emerge.
02
01
04
03
05
07
06
$1BILLION
JOURNEY
40. FIVE WAYS TO BUILD A $100M BUSINESS
Innovation Ambition
1,000 ENTERPRISE CUSTOMERS PAYING YOU
$100K+ PER YEAR EACH; OR
10,000 MEDIUM-SIZED COMPANIES PAYING YOU
$10K+ PER YEAR EACH; OR
100,000 SMALL BUSINESSES PAYING YOU $1K+
PER YEAR EACH; OR
1 MILLION CONSUMERS PAYING YOU $100+ PER
YEAR EACH
10 MILLION ACTIVE CONSUMERS WHO YOU
MONETIZE AT $10+ PER YEAR
Sest nad on meie koduturul….uber ja tesla tapab autofirmasid
What is innovation
invention, entrepreneurship, market
Product, service commercialization in a market place
Examples
Why it is important:
Gives growth
But you need a BIG ambition
How think about innovation
10 X
Disruption
Portfolio
Core (example)
Adjacent
Tranformational
Innovation is about invention, entrepreneurship & market
That’s why its more about customer development
Participant Exercise – 10 min + 10 min:
Customer Dev – Problem, Solution, Customer
100 MEUR business
But next session (Methods):
- MVP
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
4 miljon – 6
10 trailers
More money and users
https://www.youtube.com/watch?v=W76Sc6lmOvA
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
How can we increase value for our customers, while lowering cost for our company? How can we give away our product for free, while increasing our profit? How can we make our product available to the least profitable customers, while keeping our margins? How can we make our product available to customers who cannot afford it at the
How can we leverage our key assets outside of existing customer segments? How can we use our existing assets to address the needs of our noncustomers? How can we expand our network infrastructure without investing in it? How can we decrease our lead time and increase delivery speed without increasing inventory or logistics cost?
Sniukas, Marc; Lee, Parker; Morasky, Matt. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking (p. 65). Wiley. Kindle Edition.
http://fortune.com/2015/07/06/building-a-billion-dollar-company/
How do you build a $1 billion company?
Prove the idea: $0 to $1 million
With the right idea, you can generally raise $1 million with a seed round.
Prove the product: $1 million to $3 million
What product do your customers really need? You’ll also need a coherent product roadmap in place.
Prove the market: $3 million to $10 million
Defining your market is now essential. Is it truly a billion dollar market? $500 million? $100 million?
Prove the business model: $10 million to $30 million
What is your customer acquisition cost? Your churn rate? What is your customer lifetime value? Your gross margins? Are the trends getting better? “Chasing anything that moves” is one of the top reasons companies stall.
Prove the vision: $30 million to $100 million
public money or larger investments need to know you’re a safe bet and will be around for the long haul.
Prove the industry: $100 million to $300 million
At this point, your company has scale. Now is the time to build an ecosystem.
Prove the company: $300 million to $1 billion
You have everything in place to reach a billion. Now it comes down to execution. Start-ups with new and potentially disruptive ideas emerge.
What is innovation
invention, entrepreneurship, market
Product, service commercialization in a market place
Examples
Why it is important:
Gives growth
But you need a BIG ambition
How think about innovation
10 X
Disruption
Portfolio
Core (example)
Adjacent
Tranformational
Innovation is about invention, entrepreneurship & market
That’s why its more about customer development
Participant Exercise – 10 min + 10 min:
Customer Dev – Problem, Solution, Customer
100 MEUR business
But next session (Methods):
- MVP