Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

EIA2017Portugal - Shannon Wu - Win Customers, Get Press & Close Investors with These Expert Sales Messaging Tactics

Shannon Wu - Win Customers, Get Press & Close Investors with These Expert Sales Messaging Tactics

  • Be the first to comment

EIA2017Portugal - Shannon Wu - Win Customers, Get Press & Close Investors with These Expert Sales Messaging Tactics

  1. 1. SALES MESSAGING Win Customers, Get Press & Close Investors
  2. 2. THINK BACK.
  3. 3. Mr. Progress Founder.org Company Building Framework A new model for building and funding important world changing companies
  4. 4. Mr.Progress partners with founders and executives of fast growing companies on modern marketing frameworks. Mr. Progress Mr. Progress
  5. 5. “Everyone’s Private Driver”
  6. 6. “Everyone’s Private Driver”
  7. 7. What is Sales Messaging? Your sales message is your pitch, where you make your case to stakeholders to convince them of use your product. Mr. Progress
  8. 8. Why It’s Important Acquire Customers Get Press Close Investors Mr. Progress
  9. 9. How to Build a Powerful Sales Message Mr. Progress
  10. 10. Understand the Problem Mr. Progress Without us, [customer segment] will continue to struggle with [unmet need].
  11. 11. Without us... users will continue to struggle to find information online. travelers will continue to struggle to book affordable flights through travel agents. . people will continue to struggle to store their files when their hard drive is out of space. . humans will continue to struggle to connect with friends, family, and colleagues. Mr. Progress
  12. 12. Mr. Progress Two-Part Exercise With us [customer segment] will be able to [unmet need] and benefit by [unexpected benefits] because [our product or service] can [attribute A and attribute B]. UNMET NEEDS UNEXPECTED BENEFITS 1. 1. 1. 1. 1. 1. 1. 1. 1. 1.
  13. 13. Pitch Mr. Progress Without us, [customer segment] will continue to struggle with [unmet need]. . . . With us [customer segment] will be able to [unmet need] and benefit by [unexpected benefits] because [our product or service] can [attribute A and attribute B].
  14. 14. Examples of Startup Messaging & Their Takeaways Mr. Progress
  15. 15. Mr. Progress
  16. 16. Clear & Concise Mr. Progress
  17. 17. Mr. Progress
  18. 18. Why do you matter? Mr. Progress
  19. 19. Be you. Mr. Progress
  20. 20. Know Your Value Props Mr. Progress
  21. 21. Know Your value Props Mr. Progress
  22. 22. Don’t know where to start? Do a breakdown of each customer segment that touches your product or service. Label each customer segment + Write out what problems your company is solving for each of these segments. For example: Maybe your company services job applicants and companies, but partners with universities and governments. Mr. Progress
  23. 23. Messaging for Various Stakeholders Mr. Progress
  24. 24. Messaging for Investors What’s the Company Vision? Express the long term vision of the company. Where will the company be in 10 years? Why you? In the earliest days, you’re selling the team. Why is your team the right group to get the job done? Why Now? Show investors why the time to invest is now. Be it market forces, upcoming opportunities or leveraging FOMO, your goal is to drive action. Mr. Progress
  25. 25. *Taken From EARLY LINKEDIN INVESTOR PITCH DECK Mr. Progress
  26. 26. Messaging for Press Provide Substance Lead with data. Give journalists access to fresh data and new context on your company. Demonstrate Your Relevance Understand how you fit into the bigger picture: trends, movements, news, etc. Show Them Your Story What is interesting about your company and your team? Why is your story worth covering? Prepare several pitches for various angles. Mr. Progress
  27. 27. Messaging for Employees Sell Your Shared Vision Why does this company exist? Why is the company meaningful? Start the Conversation Recruitment is a two- way street. Provide a Glimpse into Your Culture Align on company values Mr. Progress
  28. 28. Messaging for Websites Be Intentional Take advantage of limited space and ask yourself, “What is the purpose of this copy?” Include Clear CTAs Increase conversions for your website (Ex: sign up, learn more, get started today) Be Informative and Clear Educate your visitors on what you do. Mr. Progress
  29. 29. Get access to messaging framework Email me at shannon@mrprogress.com

×