This document discusses growth hacking strategies for startups. It recommends building a funnel that focuses on acquisition, activation, retention, and revenue. It also suggests giving value first through community building and brand experiences before asking for sales. Specific tactics mentioned include using LinkedIn advanced filters for acquisition, webinars and scarcity for activation, deep links and Facebook Live for retention, and trial journeys and proposal acceleration for revenue. Referral strategies like viral contests are also recommended. The document advocates executing growth hacking coherently across the entire customer journey.

1. HOW TO
ACCELERATE
GROWTH HACK
YOUR STARTUP IDEA
WWW.WHATITTAK.ES
W

2. InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com
Advisor MentorAuthor

3. InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com

4. InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com

5. InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com

6. InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
Awesm
Ventures
twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com

7. todiba
#whatitTakes
Tommaso

8. GROWTH HACKING IS THE AGILE
WAY TO RUN MARKETING,
TO INCREASE THE ODDS YOUR
PERSONA TO ENGAGE
W#whatittakestodiba
Tommaso db

9. TEXT
BECAUSE THE TOUCH POINTS
WITH YOUR BUYER PERSONA
WILL BE DIFFERENT

10. GET YOUR PERSONA IN
WAYS THEY WOULDN'T
HAVE EXPECTED

11. USE TOOLS
PERSONAS HAVE
FUN INTERACTING
WITH

12. YOU SAY THINGS
PERSONAS BECOME
CURIOUS ABOUT

13. THE
3
GROWTH HACKING
PILLARS W

14. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

15. PAINKILLER
EXERCISE
W1

16. BANANAAAAAAA

17. TEXT
ANOTHER BANANA?
MEET TOO

18. UNIQUE TO A
TARGET AUDIENCE

19. how to become a painkiller?

21. PREPARE TO CONVEY
TO WHOM YOU ARE
UNIQUE
#whatitTakes
#meTooSucks

22. CONGRATULATIONS! NOW WE KNOW WHAT WE ARE

23. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

24. RECALIBRATE
YOUR MINDSET
W2

25. START BEFORE YOU START

26. LEAN DEVELOPMENT
1.
SOME
PROSPECTS

27. LEAN DEVELOPMENT BETA
RELEASE
GA
RELEASE
1. 2.
SOME
PROSPECTS
PLAN TO
GET VIRAL

28. LEAN DEVELOPMENT BETA
RELEASE
GA
RELEASE
GO-TO-MARKET
1. 2. 3.
NO TIME
NO MONEY
NO POWER TO PROCEED
SOME
PROSPECTS
PLAN TO
GET VIRAL

29. CREATIVE TRACTION METHODOLOGY
SWAAAG-APP USE CASE

30. ANOTHER EXAMPLESWAAAG EARLY
ACCESS PROMO

32. THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND

33. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
CTM

34. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
BETA
RELEASE
GA
RELEASE
LEAN
DEVELOPMENT
CTM

35. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
LAUNCH
VIRAL LOOP
BRAND AMBASSADORS
BETA
RELEASE
GA
RELEASE
GO-TO-MARKETLEAN
DEVELOPMENT
CTM

36. START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL

37. SALES MARKETING
MANAGE &
SCALE

38. ROLODEX IS OLD
SCHOOL

40. TEXT

42. WWW.WHATITTAK.ES

43. TEXT

44. TEXT

45. HTTPS://WWW.MAKESMAIL.COM/

46. TEXT

47. START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
GIVE BEFORE YOU ASK

48. PITFALL #1
We have an awesome tool that
does it all and you can benefit
from it.
Do you have 20 minutes
… or … Try it out!

49. TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiosity build confidence
value ladder

50. TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiositybonding
to increase
conversion rates, the
ask comes after you
provided initial
value
value ladder

51. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
inclusive activities
make your persona
feel part of your
brand
build confidence
GIVE FIRST
value ladder

53. DO THINGS OTHER DON’T
#brandExperience

54. DO THINGS OTHER DON’T
#bond

55. take your target
audience
BEYOND what
they expect to
get from your
product
FEATURES /
BENEFITS
MEP
Minimum
Expected
Product
EMOTIONS Brand
Experience
+
W

56. PEOPLE DON’T BUY
STUFF - THEY BUY WHAT
STUFF DOES WITH THEM
#whatitTakes
#GiveBeforeYouAsk

57. EPIC! NOW WE FEEL PREPARED

58. PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3

59. STOP SPRAYING
AND PRAYING
W3

60. BUILD A FUNNEL

61. BUILD AN EXPERIENCE
GIVE
Why should your user engage?

62. GIVE What do you need to convey for your persona to engage?

63. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
LUNCH AND LEARNS
roll out this
campaign through
out the entire funnel
build confidence
GIVE FIRST
value ladder

64. ACQUISITION Where to find the persona?

65. ACQUISITION HACK
linkedIN advanced filter
Role
Industry
Company Size
Location
hunter.io
export
GPZ Campaign
mailshake drip campaign
1
2 3
4

66. ACQUISITION HACK
300+ channels to
launch a startup

67. ACTIVATION What action do you want your persona to undertake?

68. ACTIVATION HACKS
1
2
Drift App
get eMail
Webinarjam
scarcity strategy

69. RETENTION Why would the persona motivate to come back?

70. RETENTION
Branch.io
Deep link your offer to increase conversions
1
2
Bluejeans
Facebook LIVE with multiple parties to create a great experience

71. REVENUE How to provide a fun customer journey that leads to a win?

72. REVENUE
1
Autopilot
To create a great Trial journey
2
Pandadoc
Accelerate proposal to signature cycle

73. REFERRAL What needs to happen for the persona WANT TO refer you?

74. REFERRAL
Kickofflabs
Set up a viral contest including a leaderboard

75. BUILD IP INTO YOUR
GO TO MARKET
#whatitTakes
#IPwithinGTM

76. EPIC! I’M READY TO KICK ASS

77. WANT
ACCESS ?
A
B

78. 1
FACEBOOK GROUP:
BE.WHATITTAKES
Join the invitation
only group & Invite
2 friends.
DM me when
done!

79. 2
@TODIBA
#whatittakes
#GrowthHacking

80. 3
HTTP://
BE.WHATITAK.ES
Provide Feedback

81. #awesmtimes

82. survey be.whatitTak.es
twitter
blog whatitTak.es
email be.whatitTakes@gmail.com
bio tommasodibartolo.com
W
snapchat
@todiba